Author: Cyrus Pari

I am a marketing professional

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The Year of the Promo: How Retailers Sustained Shopper Confidence Amid Uncertainty

In 2025, retailers were faced with the challenge of navigating an economically uncertain future. With unknown impacts of inflation, high interest rate [...]

US Census Bureau: Retail Sales Remained Flat in October

U.S. retail sales remained unchanged from September to October as consumers moderated their spending ahead of the holiday season. The U.S. Census Bure [...]

Retailers Rethink In-Store Technology Decisions to Drive Confident Commerce

Digital transformation is a critical initiative for many retail organizations. In fact, the market is projected to grow to nearly $500 billion by 2030 [...]

7 AI Priorities That Will Define Retail in 2026

Artificial intelligence has moved beyond the pilot phase in retail. Most major retailers now use AI across their operations, with 92 percent of retail [...]

How 24/7 AI Agents Help Retailers Meet Rising Customer Expectations

Your best customer has a question at 10 PM on a Saturday. They need to know if that jacket runs small before they buy. They wait for a response, but n [...]

The New Face of Influence is Local

For years, retail marketers have measured influence in scale: follower counts, impressions, and reach. However, as the cost of influencer partnerships [...]

NRF: A Record 159 Million Consumers Expected to Shop on Super Saturday

An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, known as Super Saturday, according to the annual survey relea [...]

The Two-Week Holiday Surge That Will Decide Retail Success

Retail’s most decisive revenue moment doesn’t stretch across the full holiday quarter; it happens in a condensed, high-stakes two-week window. As infl [...]

Modernizing Identity Checks to Reduce Customer Friction and Combat Holiday Fraud Attempts

The holiday season reliably brings a surge in digital transactions, and with it a spike in fraud attempts. As retailers tackle their busiest buying pe [...]

Listening, Not Selling: How AI is Changing Luxury Brand Loyalty

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial inte [...]
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