Author: Cyrus Pari
I am a marketing professional
Crocs is Suing Five Below for Trademark Infringement
Crocs is suing Five Below over a $7 pair of clogs, alleging the discount retailer copied elements of its footwear and infringed patents covering the c [...]
Amazon now offers nearly 30,000 pickup locations across the US
Customers are on track to collect more than 100 million packages from Amazon pickup locations this year. [...]
Merchants can now offer Amazon Prime delivery on their own websites at no additional cost
Hundreds of thousands of merchants using Amazon's fulfillment network can activate fast, free Prime delivery in minutes—no changes to checkout, paymen [...]
Balancing Speed, Personalization, and Operational Reality: How Retailers Can Deliver Experiences That Build Loyalty
In the U.S. retail market, the customer experience increasingly depends on what happens after checkout. Consumers expect brands to deliver on promises [...]
AI is Moving the Sale Earlier Than Your Reporting Can See
A friend of mine, a schoolteacher, was visiting me recently and asked whether AG1 Greens was better than IM8, the supplement he takes. I pulled up Goo [...]
The Next Generation of Marketplaces Will Compete on Simplicity
A wireless earbuds seller based in Shenzhen, China has a cool product everybody wants, manufacturing capacity to produce it at scale, and strong home [...]
How Fossil Group is Approaching Transformation Initiatives
While at Total Retail Tech in Dallas last week, Fossil Group’s Senior Director of Transformation Kendra Horne shared insights into her work at the lif [...]
Amazon Blocks Meta’s Muse AI Agent From its Retail Site
Amazon.com says it has cut off Meta’s new Muse personal AI agent from shopping on its marketplace on behalf of customers, after attempting unsuccessfu [...]
Stop Planning for Black Friday, Start Planning for the 6-Month Holiday Shopping Season
Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift. Cyber Five, traditionally seen [...]
Toys R Us to Open 120 New Stores for the Holiday Season
Toys R Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the holiday shopping season, report [...]