Author: Cyrus Pari
I am a marketing professional
The Convergence of Retail Media and Affiliate: The New Growth Engine for Brands
Retail media sits at the top of every chief marketing officer’s agenda … and for good reason. It promises precision targeting, measurable sales outcom [...]
Small Independent Retailers Cultivate the Loyal Customer Base That Brands Need
Outdoor retail operates differently than general retail. While many categories are dominated by national chains, outdoor shoppers cast a wider net, wi [...]
AI-Ready Retail: The Practical Reality Behind Delivering AI’s Value
The conversation has moved past whether retailers should adopt artificial intelligence. It’s already embedded across the industry, powering proven use [...]
Retail’s Next Era is Already Here
The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notification [...]
The Blueprint for Ambient IoT Adoption in Retail
Ambient Internet of Things (IoT) has crossed an important threshold. What began as a series of promising pilots is now entering a phase of real deploy [...]
Where Retail Revenue is Won: Aligning Operations, Supply Chain, Facilities, and Merchandising
Analyze the structure of any retail organization and you’ll find multiple groups that influence the same outcome yet rarely operate as one system. Mer [...]
The Retail Experience is Bigger Than You Think
At a recent activation, we had a diverse audience in the room — brand decision-makers, senior retail buyers, marketing leads, category managers, etc. [...]
NRF Forecasts 4.4% Annual Retail Sales Growth in 2026
The National Retail Federation (NRF) forecasts that retail sales in 2026 will grow by 4.4 percent over 2025 to $5.6 trillion, based on a newly enhance [...]
How Prime for Young Adults members turn everyday purchases into cash back
Prime for Young Adults members earn cash back automatically on everyday purchases—no coupons or codes needed. Young adults have already earned over $1 [...]
From Fragmented Systems to Unified Action: The New Baseline for Retail Supply Chains
Retail supply chains have become inheritors of upstream volatility. When manufacturers rank trade uncertainty as a top concern and project rising inpu [...]