Author: Cyrus Pari

I am a marketing professional

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Is Amazon Grocery worth it? Yes—here’s what to know.

With everyday low prices and Same-Day Delivery in more than 2,300 U.S. cities and towns, Amazon Grocery is helping customers save more and shop faster [...]

The Best Defense is a Good Offense: A Vendor Contract Checklist for Retailers

For retailers juggling day-to-day operations, reviewing vendor contracts can easily fall down the priority list. However, the terms of those agreement [...]

Walmart to Invest $6B in Supply Chain Automation

Walmart has announced that it will invest about $6 billion during the next several years to expand automated technologies with technology partner Symb [...]

The Golden Quarter’s Hidden Margin Game: Getting Gifting Right

Every golden quarter, retailers place the same high-stakes bet. How much gifting stock is enough? Gift packs sit at the sharpest edge of this trade-of [...]

Why Cross-Channel Connectivity is Retail Media’s Missing Infrastructure

For a long time, retail media barely registered as marketing. Budgets often sat with trade or sales teams rather than the marketing department. It’s g [...]

Boosting Profits With Cost-Driven Repricing Automation

Today’s tariff volatility, geopolitical turmoil, and supply chain disruptions are exacerbating margin stress for retailers. As sellers contend with ri [...]
Beyond breakfast: Supermarket bakeries find new growth in donuts

Beyond breakfast: Supermarket bakeries find new growth in donuts

Supermarket bakeries are finding fresh ways to serve up donuts, moving them way beyond breakfast so everyone can enjoy them as a sweet treat any time [...]
Snowdonia Black Bomber brings baking inspiration to the cheese case

Snowdonia Black Bomber brings baking inspiration to the cheese case

That TV feature on the cheddar gives deli counters a fun, seasonal way to boost their displays!  [...]
Channel Fish is expanding its value-added seafood lineup

Channel Fish is expanding its value-added seafood lineup

Get ready! Three brand-new products are about to make their debut at the upcoming PLMA Store Brands Marketplace.  [...]
Campbell’s report ranks Americans’ favorite Thanksgiving side dishes

Campbell’s report ranks Americans’ favorite Thanksgiving side dishes

For many of us, green bean casserole is a true holiday classic—in fact, 67% of folks say this cozy dish brings back wonderful memories of Thanksgiving [...]
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