Author: Cyrus Pari

I am a marketing professional

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Why Your Future Top Customer May Never Actually Visit Your Homepage

For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? [...]

Estee Lauder Calls Off Merger With Spanish Beauty Group Puig

Estée Lauder has decided to terminate a potential merger with Spanish beauty group Puig, reports CNBC. The American beauty giant, which owns the Clini [...]

Winning the K-Shaped Economy: Why Gen Z is Retail’s Biggest Growth Engine (and Hardest Target)

Retailers entered 2026 bracing for a slowdown, with a clear expectation that younger consumers, particularly Gen Z, would pull back on discretionary s [...]

4 Reasons Your Retail Fulfillment Tech Investment Keeps Falling Short

Most retail fulfillment technology investments don’t fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-w [...]

e.l.f. Beauty to Roll Back Some Tariff Price Increases

e.l.f. Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a sli [...]

The 2 AI Mistakes Costing Retailers Customer Trust

Retail doesn’t get a slow season anymore. E-commerce keeps compressing the calendar, driving nonstop demand across channels, and the pressure to keep [...]

The Law of Private Labeling

Ordinary retail is simple: the store sells other companies’ brands. The shopper wants TIDE, NIKE, RAO’S, or LA ROCHE-POSAY, and the retailer earns a m [...]

An Inside Look at ACE Hardware’s Retail Media Success

In episode 508 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tyler Lusebrink, head of brand partnerships for retail media network RedVe [...]

Cart Abandonment Isn’t What Retailers Think It Is

For a decade now, retail organizations have viewed cart abandonment as a “funnel leak,” to be solved by urgency emails, exit-intent pop-ups, and disco [...]

When the Shopper is a Machine: The Loyalty Implications of Agentic Commerce

Anyone who operates a loyalty program knows that they’re designed to influence buying behavior …  human buying behavior. A customer remembers their po [...]
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