Author: Cyrus Pari
I am a marketing professional
Party City Launches Inside 700-Plus Staples Stores
Staples and Party City announced Tuesday a strategic partnership bringing Party City inside more than 700 Staples locations nationwide and on Staples. [...]
Unified Commerce is Redefining the Future of Retail
The retail industry has entered a new era, one in which fragmented omnichannel strategies are no longer enough to meet rising consumer expectations an [...]
Could Device Trade-Ins Be Retail’s Most Underutilized Sales Tool?
Retailers have long allowed customers to trade old devices for credit toward new purchases; it’s a well-established industry practice. And yet, most r [...]
Creators Are Not the Future of Affiliate Marketing, and That’s a Good Thing
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevi [...]
From Data Desert to Dependable Customer Experience: Making Store Reality the Core CX Driver
Inventory data has quietly become the most important customer experience (CX) system in modern retail, and the foundation of true, storewide intellige [...]
Amazon One Medical introduces weight management program with upfront GLP-1 medication costs
The new program combines primary care, pharmacy, and virtual options to treat obesity as a chronic condition—all in one place. [...]
Amidst Economic Uncertainty, Small Businesses Are Investing in Marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can. But small businesses in 2026 are flipping the script. [...]
Why Subscription Growth Breaks After Acquisition … and How Retailers Can Fix it
A steady stream of new customers keeps revenue moving even as earlier customers fail to convert into repeat buyers. However, over time the imbalance b [...]
Apple Names Successor to CEO Tim Cook
Apple said on Monday that John Ternus is succeeding Tim Cook as CEO, with Cook assuming the role of executive chairman on Sept. 1. Ternus, a senior vi [...]
Retail’s War on Self-Checkout Misses Where Theft Actually Happens
Retail’s retreat from self-checkout (SCO) is swift and highly visible as major chains are aggressively scaling back lanes. Even local governments are [...]