Author: Cyrus Pari

I am a marketing professional

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Amazon introduces feeds to make it easier for merchants to reach more customers through AI-powered Shop Direct

In response to interest from merchants, Amazon is making it easier to sign up to participate in Shop Direct through third-party feeds that streamline [...]

Generative AI is Quietly Rewiring the Product Data Supply Chain

Generative artificial intelligence is quietly rewiring the product data supply chain. AI can now read, structure and reason over product information a [...]

Fabletics Launches First Denim Collection

Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure categ [...]

Amazon launches Health AI agent on Amazon website and app with free 24/7 access to virtual care for Prime members

The new Health AI answers questions, explains health records, manages prescription renewals, books appointments, and more. [...]

Retail’s AI Wake-Up Call: How Retailers Can Reclaim the Customer Journey

For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were [...]

Consumer Anxiety is Reshaping Retail. Technology is the Antidote

A new global consumer survey from SOTI, Retail Tech Assessment: Opportunities for Enhanced Consumer Experiences, reveals a retail landscape shaped by [...]

Closing the Agentic Confidence Gap in Retail

In modern retail, artificial intelligence is everywhere. From forecasting engines to dynamic pricing tools and demand planning dashboards, AI is now f [...]

3 Practical Ways Vertical AI Reshapes Fashion Retail Operations

Shoppers are shifting their tactics. Burdened by rising prices, depressed spending power, and slumping consumer sentiment, they are, as KPMG explained [...]

Retail Sales Dipped Slightly in January

The Advance Retail Sales Report from the Census Bureau showed consumer spending was down less than feared in January. Headline sales declined 0.2 perc [...]

With a Shift to Bot Shopping, Retailers Must Redesign for AI

Retailers have spent years refining their digital offerings to fit human needs, optimizing layouts, promotions and messaging to capture attention and [...]
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