Author: Cyrus Pari
I am a marketing professional
Why Back-to-School Advertising Has Become a Creative Arms Race
Back-to-school used to be a relatively straightforward shopping season. Families bought supplies, sneakers, backpacks, maybe a few new outfits, and mo [...]
5 Customer Behavior Insights From Shopify Discount Data
Discounting should be a strategy that lifts profits while protecting margins, not a blanket tactic that’s on constant rotation. For a discounting stra [...]
How Retailers Can Use Flexible Warehousing to Reduce Fulfillment Delays and Inventory Bottlenecks
Retailers operate in a world of volatile demand. Holiday surges, flash promotions or unexpected supply chain hiccups can fill storage space and cause [...]
US Container Imports Rise 8% in June Ahead of Tariff Increases
U.S. container imports surged 8.2 percent in June from the year earlier, supply chain technology provider Descartes Systems Group said on Wednesda [...]
Sezzle’s BNPL Platform Proves to Be a Customer Acquisition Engine
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Traci Bower, senior vice president of revenue at Sezzle, a forwa [...]
As Logistics Platforms Scale, Cross-Border Compliance Becomes a Product Data Problem
The launch of Amazon Supply Chain Services reflects a broader shift in retail logistics. More retailers are moving away from fragmented arrangements a [...]
Building Websites That AI Can Shop: The Architecture Behind Dynamic Storefronts
More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommenda [...]
Navigating Multichannel Risk: How Retailers Optimize Standard Commercial Coverage
Independent retailers increasingly sell through a mix of storefronts, websites, marketplaces and social commerce platforms. While this accelerates rev [...]
Walmart Lowers Prices on Thousands of Items
Walmart has lowered prices on thousands of products, including beef, Coca-Cola and laundry detergent, saying the cuts are aimed at reducing the costs [...]
Why Smart Brands Are Rethinking Discovery in the Age of AI
The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence [...]