Author: Cyrus Pari
I am a marketing professional
Holiday Spending Forecast to Top $1 Trillion
U.S. retail sales over the upcoming November-December holiday shopping season are poised to set a new record this year and top $1 trillion for the fir [...]
Why Digital Product Passports Are Becoming the New Standard for Global Trade
Until recently, product labels have told only a fraction of a product’s story. A country of origin, a few care instructions, and perhaps a sustainabil [...]
Why Different Shopping Missions Require Different Product Data
A shopper looking for a Christmas gift for a coworker is making a very different decision from someone decorating a small apartment or searching for a [...]
What Back-to-School Shopping Teaches Retailers About Commerce Media Success
Back-to-school shopping is becoming a longer, more deliberate, and more cross-channel process. The National Retail Federation found that 78 percent of [...]
The Future Retail Customer Won’t Shop Like a Human
The retail industry has spent years building the shopping journey around one kind of customer: a person who searches, reads reviews, and puts somethin [...]
Bed Bath & Beyond Owner Cancels F9 Brands Acquisition
Neighborhood Intelligence Inc., the new corporate identity for Bed Bath & Beyond Inc., is walking away from an acquisition it had announced in ear [...]
Scalable Workforce Management Solutions for the Grocery Industry
The grocery industry provides opportunities for workers at all stages of life and work experience. The grizzled union vet who operates heavy machinery [...]
Why the New Battle for Customer Experience Starts at Checkout
Retailers have spent the last decade investing heavily in customer experience. They’ve optimized websites, refined mobile journeys, embraced personali [...]
When the Warehouse Management System Becomes Retail’s Automation Bottleneck
Investment in warehouse automation has moved from experimentation to a genuine spending priority for retailers racing to meet delivery expectations. R [...]
Preparing for Peak Season Means Preparing the Entire Customer Journey
For years, preparing for the holiday shopping season meant launching bigger campaigns, promoting earlier, and ensuring inventory could keep pace with [...]