Author: Cyrus Pari
I am a marketing professional
The Future of Intelligent Retail Starts With a Connected Foundation
The retail industry is increasingly adopting agentic artificial intelligence into its task execution processes. Industry analysts predict the market s [...]
Shoppable TV’s Unfinished Business … and What it Tells Us About the Future of Commerce
Consumers can now discover products almost anywhere — streaming platforms, social feeds, artificial intelligence platforms. However, the systems that [...]
Why Better Data Remains the Missing Link in Improving Packaging Decisions Across Complex Retail Operations
Retailers have long known the value of customer data. Now they’re required to pay the same level of attention to packaging data for their private labe [...]
GameStop Ups its Stake in eBay to 10%, Pushes for a Deal
GameStop has nearly doubled its stake in eBay to 9.8 percent, escalating pressure on the online marketplace after its unsolicited takeover proposal wa [...]
Your Retail Supply Chain Tech Implementation Went Live But No One Knows How to Use it
When a retail supply chain technology implementation reaches go-live, the typical reaction inside the organization is relief. Months of planning, desi [...]
Hint’s Refreshed Positioning Taps Into Hydration as a Cultural Movement
In episode 512, Total Retail Editor-in-Chief Joe Keenan interviews Allison Cullman, senior vice president of marketing at Hint, one of the largest uns [...]
How AI-Driven Shopping Offer Personalization is Redefining Retail Media Strategies
Retail media has had a strong run. By placing ads inside their owned digital properties, including search results, product pages, and checkout flows, [...]
QVC Group Embraces Live Commerce as a Growth Strategy
Live commerce is offering yet another channel for brands to connect with consumers, blending authenticity and technology. QVC Group has unique insight [...]
How Bombas is Scaling Beyond DTC Without Losing its Brand DNA
Bombas built its business by redefining an everyday essential (socks) and pairing it with a compelling social mission. Now, as the company sets its si [...]
Best Buy Announces C-Suite Updates Ahead of CEO Transition
Best Buy has announced new leaders appointed to its executive team. As a part of its CEO transition, this appointments position the consumer electroni [...]