Author: Cyrus Pari
I am a marketing professional
AI-Assisted Commerce is Here. Trust Will Define Who Wins
Google’s introduction of the Universal Commerce Protocol (UCP) marks a structural shift in how digital commerce operates. Launched in January 2026 and [...]
How AIOps is Keeping Retail Lights on Behind the Scenes
When shopping online, customers expect everything to work seamlessly. There’s no room for friction like a pricing error, payment failure, or out-of-st [...]
Lowe’s Rolls Out Subscription-Based $99 Home Maintenance Services
Lowe’s announced this week it was launching HomeCare+, a $99 in-home maintenance services subscription program exclusively for MyLowe’s Rewards loyalt [...]
Why Delivery Reliability Now Matters More Than Speed
Retail leaders spent the last decade chasing Amazon.com’s delivery speed. Billions went into same-day windows, next-day guarantees, and two-hour fulfi [...]
The Mall Supply Chain: Why Retail’s Most Visible Channel is the Most Operationally Fragile
Gen Z is bringing the mall back, and it’s better than before. Driven by experiential retail and mixed-use spaces, 64 percent of Gen Zers prefer to sho [...]
Target Announces 3-Day Circle Deal Days Shopping Event
Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spendin [...]
From Guesswork to Guarantees: RFID as the Truth Layer for Agentic Omnichannel Retail
The first brush with “agentic shopping” often feels deceptively simple. A short ChatGPT or Gemini prompt, “Find a blue quarter-zip sweater in men’s si [...]
What’s the Missing Link in Consumer AI Agents?
Imagine you’re a retailer that guides a shopper to an artificial intelligence agent to return a pair of shoes. From a system perspective, measuring th [...]
Beyond the Frame: Why Video is the Strategic Supercharger for Modern DOOH
Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of [...]
What toilet paper taught Amazon about delivery speed
In the latest episode of the ‘Learn and Be Curious’ podcast, Amazon's CEO of Worldwide Stores, Doug Herrington, discussed how Same-Day Delivery transf [...]