Author: Cyrus Pari
I am a marketing professional
Stores Are Forgetting Their Customers, and it’s Costing Them More Than They Think
When considering fundamental shifts in how shoppers define value in today’s retail environment, at the center is continuity. It’s the expectation that [...]
AI is Accelerating Retail Development — and Exposing New Security Gaps
Retail technology teams face a paradox: artificial intelligence is transforming how software gets built, yet the very tools that accelerate delivery a [...]
The Chatbot Closed the Sale. The Publisher Created the Demand. That’s a Problem.
Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy displ [...]
How David’s Bridal is Evolving Beyond Traditional Retail
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Elina Vilk, president and chief business officer, and Lisa Hor [...]
Ace Hardware Partners With Uber Eats for Delivery
Products from Ace Hardware are now available on Uber Eats nationwide as the hardware cooperative becomes the latest retailer to dive into on-demand de [...]
Making Payments AI‑Ready: Outcomes, Guardrails, and Scale
Artificial intelligence is already reshaping retail payments in practical ways. The impact is not theoretical. It is visible in how transactions are a [...]
How Viral TikTok Growth is Leaving DTC Brands Vulnerable to Costly Logistics Breakdowns
A brand posts a TikTok video about its new perfume and watches it take off overnight. Thousands of orders pour in and it looks like the breakthrough e [...]
Retail and CPG’s Precision Era: How AI is Reshaping Forecasting, Fulfilment and Customer Engagement
Retail and consumer packaged goods (RCPG) companies have entered a definitive phase where operational precision is no longer a competitive advantage b [...]
The Human Advantage in an AI-Driven World: Why Critical Thinking is the Ultimate Retail Logistics Asset
Artificial intelligence (AI) is no longer a theoretical line item in retail supply chain and fulfillment discussions. It’s real, it’s advancing rapidl [...]
How Retailers Can Protect Voice Channel From AI Impersonation Scams
Scam robocalls continue to generate the largest volume of consumer complaints received by the Federal Communications Commission (FCC). Recent data sho [...]