Author: Cyrus Pari
I am a marketing professional
Toys R Us to Open 120 New Stores for the Holiday Season
Toys R Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the holiday shopping season, report [...]
Delivery is Increasingly Becoming the Decision
It’s a Tuesday in October, and a shopper has a wedding on Saturday. She’s found the dress twice — once at the boutique label she’s been following on I [...]
The CFO is Becoming Marketing’s Most Important Customer
Marketing is one of the largest and most variable investments on a brand’s P&L. Yet finance often has less confidence in the numbers behind it tha [...]
How Amazon and Prime make everyday life more affordable for American families
Amazon and Prime deliver billions in savings every year—averaging over $1,000 per customer for 100+ million customers—through everyday low prices, dea [...]
Marketplace Trust Can’t Be a One-Time Check Anymore
Marketplaces have spent a decade making participation intuitive and inviting. Sellers can list products or services in minutes and get paid quickly. B [...]
Free Shipping Still Wins Shoppers, But Retailers Are Paying More for it
Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to sustain. Deloitte found th [...]
The Store is Becoming a Stage: How Experiential Marketing is Creating New Value for Retailers
For years, retailers have focused on optimizing the physical store around one primary objective: the transaction. Where products are placed, how custo [...]
Costco Expands Ultra-Fast Delivery Through DoorDash, Uber Partnerships
Costco is expanding its same-day delivery network as it looks to grow e-commerce sales and compete with retailers such as Walmart and Target. The reta [...]
AI Finds Customers. Delivery Decides if You Keep Them
Artificial intelligence is excellent at introducing shoppers to new retailers. It’s far less forgiving when those retailers break their delivery promi [...]
A Recap of 2026 Total Retail Tech
Total Retail Tech took place Sept. 14-16 in Dallas. The event brought select retail executives who oversee technology and marketing strategy together [...]