Author: Cyrus Pari
I am a marketing professional
An Open Letter to Super Bowl Advertisers
Dear brand leaders, At $7 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials h [...]
The Content Commerce Revolution: How Zara and US Retailers Are Evolving Livestream Shopping and Beyond
Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, “there’s no such thing as [...]
Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees
Amazon delivered over 9 billion items the same or next day around the world last year, and Prime members globally saved nearly $95 billion on fast, fr [...]
Tariffs on Imported Goods From Canada, China Go Into Effect; Mexico Paused
President Trump on Saturday signed an executive order that imposes 25 percent tariffs on imports from Canada, while adding an additional 10 percent le [...]
Industry Leader Steve Dennis on What Makes Physical Retail Valuable
While at the 2025 National Retail Federation (NRF) Big Show in New York City from Jan. 12-14, Total Retail’s Editor-in-Chief Joe Keenan had the opport [...]
Why Personalization Remains an Advantage for Independent Retailers
In today’s world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular bra [...]
What Does Winning Look Like for Marketers in 2025?
For retail marketers, the transition from the holiday season to the new year presents opportunities and challenges. While many businesses see the holi [...]
How In-Store Advertising Sweetens the Experience for Hershey’s Customers
In episode 474 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brad Santanna, head of omnichannel marketing at The Hershey Company, an in [...]
Retail Reinvented: Harnessing the Power of AI and ML in Promotions
In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one [...]
CVS Testing App Feature for Tech-Savvy, Loyal Customers
Toothpaste, condoms, makeup and deodorants are among dozens of products under lock and key inside clear cabinets at drugstores like CVS in order to de [...]