Author: Cyrus Pari
I am a marketing professional
For CPGs, the ‘Fifth Quarter’ is an Opportunity to Win Share
The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Chris [...]
Primark’s U.S. Marketing Head on Brand Building and Store Expansion
In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global fashio [...]
Barnes & Noble to Open 60 New Stores in 2026
Barnes & Noble is opening more stores for readers to shop at in the new year. After nearly two decades of “declining store numbers,” the bookselle [...]
Why Physical Stores Still Matter: Building Trust in the Digital Age
We’ve all heard the narrative: brick-and-mortar retail is dying, e-commerce is the future and physical stores are relics of a bygone era. But here’s w [...]
AI Orchestration: The Engine of Smarter Retail Workflows
For retailers today, meeting customer expectations takes more than adding artificial intelligence tools. The real impact comes when those tools work t [...]
Viral Returns Abuse: Social Media Highlights Need for New Strategies
Retail returns abuse has become internet famous. In recent months, social media users have populated posts on channels like TikTok, highlighting how t [...]
Who Owns Customer Experience in Retail
In retail, customer experience drives loyalty, yet most organizations cannot pinpoint a single person responsible for it. According to Forrester, many [...]
26 last-minute deals you can still shop from Amazon
Shop now for delivery in time for the holidays, and enjoy up to 35% off last-minute gifts. [...]
From Discovery to Delivery: What Separates Top Digital Gift Card Programs
Gift cards continue to be one of the most resilient and valuable product categories in retail, and the latest research shows that their importance is [...]
The Hidden Data Needs of AI Shopping Agents
E-commerce is evolving in ways that most retailers aren’t prepared for. The next wave of online shopping won’t happen primarily on websites, it will h [...]