Author: Cyrus Pari
I am a marketing professional
Inflation is Reshaping Holiday 2025: How Brands Can Win Over the Value-Driven Consumer
The U.S. is in for a gritty holiday season as consumers will walk a tightrope between emotion and financial restraint over the next few months. The pr [...]
New NikeSKIMS Activewear Line Set to Launch This Week
Nike’s highly anticipated activewear line with Kim Kardashian’s intimates brand SKIMS is set to launch this week after it was pushed back due to produ [...]
Quendrida Whitmore, Executive Coach and Leadership Consultant | Total Retail Tech 2025
This video features a session with Quendrida Whitmore, executive coach and leadership consultant, titled “The Accountability Advantage: Proven Steps t [...]
Office Depot Parent to Be Acquired by Atlas Holdings for $1B
The ODP Corporation, which owns office supply retailers Office Depot and OfficeMax, agreed to be taken private by an affiliate of Atlas Holdings for a [...]
Navigating Tariff Turbulence: How Retailers Can Quantify Risk, Build Resilience, and Respond Successfully
Tariffs are causing major disruptions across supply chains and increasing cost burdens, and retailers continue to struggle to manage ever-changing tra [...]
What Labubu Can Teach Brands About FOMO, Gen Z, and the Power of Predictive Audiences
The Labubu doll craze might look like another blink-and-you’ll-miss-it internet trend, but for brands and marketers paying attention, it’s something b [...]
The New Digital Mall: How to Adapt to Creator-Powered Storefronts and Affiliate Commerce
Today, commerce is flipping the creator economy upside down. If influencers were previously perceived by brands as partners in creating and distributi [...]
Breaking Barriers, Building Brands: How Female Founders Are Shaping the Future of Retail
Women play an outsized role in the retail industry — not just as consumers, but as employees, innovators, and increasingly as founders. Women influenc [...]
How Amazon Pharmacy has helped customers save more than $100 million on prescription medications like GLP-1s and insulin
Amazon Pharmacy automatically applies manufacturer-sponsored coupons directly to eligible orders, making medications more affordable. [...]
Target Announces October Circle Week Deals, Adds 20,000 SKUs and Expands Next-Day Delivery
Target is promising a large holiday splash amidst a better-than-expected August U.S. sales report, announcing the return of its pre-holiday deals as w [...]