Author: Cyrus Pari
I am a marketing professional
What Did Back-to-School Teach Us About the Holiday Season?
Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rus [...]
How Cultural Icons Are Shaping the Future of CPG: A Guide for C-Suite Retail Executives
For C-suite executives and founders in CPG and retail, the ground is shifting. The era when shelf placement and mass advertising determined winners ha [...]
Amazon is Teaching Retailers the Wrong Lesson About Customer Loyalty
For two decades, Amazon.com has been the gold standard for “effortless shopping.” One-click checkout, simple returns, and friction-free buying built a [...]
How Technology is Revolutionizing Lowe’s Supply Chain
Janice Burk, vice president of supply chain technology at Lowe’s, discusses how evolving customer expectations have led the company to develop proprie [...]
From Noise to Loyalty: Building a Winning Holiday SMS Strategy
‘Tis the season for promotional overload. The reality is consumers will be hit harder than ever by marketing messages this holiday season. Competition [...]
Retailers Left Scrambling as Penny Production Ends
Now that the United States no longer makes pennies, there’s a scramble among gas stations, fast-food chains and big-box stores to adjust prices and ro [...]
How Adaptive Search Transforms E-Commerce and Personalizes Shopping Experiences
Search functionality has always been central to digital commerce. For years, it functioned like a rigid index, where shoppers typed in keywords and ho [...]
Holiday 2025: Win Shoppers With Deals, AI, and Seamless Experiences
With inflation and rising prices looming, U.S. consumers are gearing up for the 2025 holiday season with a sharp focus on value and convenience. A rec [...]
How Retailers Can Turn First-Party Data Into Holiday Growth
Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending. [...]
When is Cyber Monday 2025 sale? Here’s what you need to know
With Cyber Monday coming up soon, we're here to answer all your questions. [...]