Author: Cyrus Pari
I am a marketing professional
Nike Cuts 1,400 Jobs in Second Round of Layoffs This Year
Nike announced a new round of layoffs last week affecting approximately 1,400 employees across the organization, mostly concentrated in its technology [...]
When AI Shops for Us, What Do Brands Lose?
Google is turning Gemini into a storefront. By letting people shop and check out directly inside Gemini, partnering with giants like Walmart, Google h [...]
Why Loyalty Works Best When it Reflects How People Actually Shop
In the U.S., e-commerce sales are projected to reach $1.8 trillion by 2030, according to Forrester. Even then, online will account for just 29 percent [...]
Digital Signage Helps Retailers Meet, Measure, and Monetize Each Experience
2026 is delivering both challenges and opportunities for retailers and the retail sector. There is no avoiding the unknowns of supply chain pressures [...]
The Strategy Driving Books-A-Million’s Brick-and-Mortar Boom
In episode 506 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Gagliano, executive vice president of merchandising at Books-A-Milli [...]
Best Buy CEO Corie Barry to Step Down; Replacement Named
Best Buy announced Wednesday that its CEO, Corie Barry, would be replaced by another executive at the consumer electronics retailer, Chief Customer, P [...]
Labor: The Pressure Point Retailers Can’t Ignore Any Longer
Retailers are facing mounting pressure from one area that’s become impossible to ignore: labor. Pricing, promotions, and inventory strategies only suc [...]
Voice is the New AI Interface: Why the Next Great UX Won’t Feel Like Software
Retail has always been about conversation. Long before artificial intelligence, the best store associates knew the real sale happened in the exchange [...]
The Age of the Selective Shopper: Why Winning the Sale is Harder Than Ever
If it feels like customers are harder to win over right now, it’s because they are. Across categories and price points, we are all scrutinizing purcha [...]
The Future of Customer Loyalty is in the Return Line
Retailers have spent the last decade racing toward speed. Faster checkouts. Faster deliveries. Automated personalization. Shoppers want it, and retail [...]