Author: Cyrus Pari
I am a marketing professional
Umios to acquire High Liner Foods for $574 million
With this exciting acquisition, Umios is growing its seafood family across North America, and High Liner Foods is stepping up as the go-to regional he [...]
DoorDash to acquire Instacart for $17 billion
We're happily looking forward to wrapping up this deal by late 2027 or sometime in the first half of 2028! [...]
Fanatics Partners With OpenAI for AI-Powered Shopping Suggestions
Fanatics has partnered with OpenAI to introduce an artificial intelligence-powered shopping feature designed to make it easier for sports fans to disc [...]
When the Product is the Channel: How NFC is Changing Post-Purchase Fan Engagement for Artists, Athletes, Brands, and Beyond
Merchandise has always been one of the most direct links between artists, sports teams and fans. A tour shirt, a limited-edition jersey drop, a collec [...]
Brands Say Loyalty Matters. Customers Aren’t Convinced
Brands talk a lot about the importance of customer loyalty, and the investment appears to back that up. Our recent research among 2,400 consumers and [...]
How SharkNinja Leverages AI to Innovate at Scale | Total Retail Tech 2026
The chief information officer of SharkNinja explains how the product design and technology company is using AI and cultural hacks to drive growth. [...]
The Missing Layer Between AI Recommendations and Retail Decisions
A repricing recommendation flashes on a merchant’s dashboard. The model has years of data behind it, the number looks reasonable, and still the decisi [...]
Don’t Block All The Bots — They Might Be Shopping For Your Customers
Bot and agent management is crucial for preventing attacks from unwanted bots. But in retail, blocking all agents can block shoppers, too. [...]
Research highlights mango’s potential metabolic health benefits
Did you know that enjoying fresh mangoes can actually help keep your blood sugar balanced and give your heart health a nice little boost, according to [...]
Grass-fed goes mainstream
Retailers are making premium protein a delicious and easy everyday choice! [...]