Author: Cyrus Pari
I am a marketing professional
Amazon Reaches Reduced Deliveries Deal With U.S. Postal Service
Amazon.com said Monday it has reached a new agreement with the United States Postal Service (USPS) on package deliveries, reports Yahoo Finance. Sou [...]
Reddit’s Growing Influence in Retail: Bridging the Discovery to Purchase Gap
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at [...]
Retail Media Has Reached its Accountability Moment
After years of rapid growth, new networks launching monthly, and brands eagerly shifting budgets closer to the point of sale, the conversation around [...]
Proximity is Retail’s Next Growth Lever
Retailers have spent the past several years optimizing for efficiency. Lower acquisition costs, clearer attribution, tighter dashboards. Digital chann [...]
Why ‘Keep It’ Returns Should Be Illegal
Returns fraud is accelerating, and “keep it” policies are making it worse. Frankly, they should be illegal. On paper, telling a customer to keep a low [...]
Unified Commerce Powers Future Retail Success
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line [...]
Unified Commerce Powers Future Retail Success
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line [...]
Wayfair’s CMO Talks AI Strategy and Store Expansion
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the worl [...]
Bed Bath & Beyond to Acquire The Container Store for $150M
Bed Bath & Beyond has entered into a definitive merger agreement to buy The Container Store in a transaction valued at $150 million. In a regulato [...]
3 TV Advertising Myths DTC Brands Should Ignore
As customer acquisition costs climb and digital channels become increasingly saturated, many direct-to-consumer (DTC) brands are hitting a growth ceil [...]