Author: Cyrus Pari
I am a marketing professional
We Taught Robots to Speak Human. It Changes Everything About How Shoppers Find Your Products
Think about the last time you typed something into a search bar. Chances are, you didn’t write the way you actually talk. You abbreviated. You keyword [...]
What Your CRM Misses About Customer Intent
I had an account that looked promising, sitting at a 91 percent close probability in our CRM. To lock up the deal quickly, I offered the client a 10 p [...]
Why Return Fraud Has Become Retail’s Next Margin Crisis
Retailers have spent years strengthening fraud defenses at checkout, but today, wrongdoing committed after customers hit the buy button is far more co [...]
DoorDash Partners With Shopify to Offer Delivery Options for Smaller Merchants
DoorDash on Tuesday announced a first-of-its-kind integration that gives independent Shopify retailers a direct, seamless path to integrate with the d [...]
How Retailers Can Reduce Payment Fraud Without Disrupting the Customer Experience
Retailers today face a difficult balancing act: strengthening fraud prevention while maintaining a smooth and seamless customer experience. As digital [...]
Loyalty, Content and Stores: How Ulta Beauty is Investing in Omnichannel
During an interview at the 2026 CommerceNext Growth Show last month in New York City, Josh Friedman, senior vice president of e-commerce and digital a [...]
Category Management Can Benefit From ‘Collaborative AI’
When new technologies like agentic artificial intelligence emerge, retailers and brands look inward first: How can AI agents improve my demand forecas [...]
Men’s Wearhouse Owner Tailored Brands Files for IPO
Menswear company Tailored Brands Inc. filed publicly for an initial public offering, the latest step in its return to the public market. The holding c [...]
2026 Best Direct Digital Gift Card Programs
9th Annual Report [...]
Retail Sourcing in 2026: Navigating a More Complex Global Supply Chain
Once upon a time, retail sourcing was a fairly predictable craft. Merchants ventured into familiar manufacturing markets, negotiated favorable costs, [...]