Author: Cyrus Pari
I am a marketing professional
Business Integration vs. Systems Integration: Why the Difference is Worth Millions
A retailer can spend millions installing the latest inventory management systems, omnichannel fulfillment platforms, and artificial intelligence-drive [...]
Best Amazon Haul deals for Prime Day 2026: top picks for $3, under $5, and under $10
Score hundreds of deals across fashion, home, beauty, and electronics—most under $10, with extra savings when you spend more. [...]
Preparing for the World Cup: Managing Inventory Risk in Event-Based Retail
From jerseys to hats to keychains, major sporting events like the World Cup create massive retail opportunities with the popularity of themed merchand [...]
Walmart Acquires CTV Advertising Tech Firm Vibe.co
Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more ad space a [...]
Why Traditional Retail Metrics Break Down in Agentic Commerce
Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some for [...]
Resetting Growth Through Occasions: The Next Evolution of RGM
Most companies are still trying to grow using a familiar playbook: adjust pricing, run promotions, optimize channels, and fine-tune assortment. These [...]
Where AI Belongs in E-Commerce (and Where it Doesn’t)
The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites thr [...]
How to Optimize Your Email Flows for Incremental Revenue
Most brands already know that email flows outperform campaign sends. However, knowing that flows work and knowing how to consistently grow revenue fro [...]
How Amazon’s pricing team works to deliver low prices every day
The company's approach to pricing isn't about maximizing profit—it's about making sure customers always get the best deal. [...]
Best Prime Day 2026 Kindle deals: Save on Colorsoft, Paperwhite, Scribe, and more
Deals start at $84.99 for devices and include bundles with sling bags and cases—available exclusively for Prime members June 23–26. [...]