Author: Cyrus Pari
I am a marketing professional
Deconstructing the Black Box of Marketing
Across industries, from finance to healthcare, the term “black box” universally denotes complex models shrouded in mystery. Marketing is no exception, [...]
Everything you get with Amazon’s discounted Prime membership for young adults
From books and music to travel, Amazon offers a slew of special perks for qualifying young adults [...]
New CEO Tapped to Lead Express, Bonobos
Greg Scott, best known for his role as CEO of New York & Company, has been named to the chief executive position at Bonobos and Express, effective [...]
How Adaptive CX is Shaping the Future of Online Shopping
Envision stepping into a store that seamlessly adjusts to your preferences with every visit. The shelves reorganize based on your past purchases, the [...]
Cloud Solutions Boost Cybersecurity Measures for Retailers
As cyber threats continue to rise, more retailers are taking action to strengthen their cybersecurity. Investing in new cybersecurity mechanisms isn’t [...]
De Minimis: From Benefit to Loophole
The word loophole often conjures a slightly negative image of closed-door lobbying efforts and provisions slipped into law a few years ago to favor a [...]
The Post-Election Climate: How Brands Can Make it Out Unscathed
In 2023, beer giant Bud Light partnered with transgender influencer Dylan Mulvaney for a social media campaign. It didn’t go well. The backlash was im [...]
Party City IP and Wholesale Operations Acquired for $20M
Bankrupt specialty retailer Party City has found a buyer, reports NJBiz.com. During a Feb. 6 auction, party goods supplier New Amscan PC LLC emerged a [...]
Helping customers discover even more selection on Amazon
We’re experimenting with helping customers find products from other brands’ sites when they search in the Amazon Shopping app. [...]
Marketplace Frustration? Here Are 3 Ways to Bring Customers Back
Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way f [...]