Author: Cyrus Pari
I am a marketing professional
L’Oreal Division President on Brand Legacy, Leadership, and Stylist Education
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Leslie Marino, president, professional products division at L’Oreal, the w [...]
Evaluating Emerging Solutions in the Fight Against ORC
As organized retail crime (ORC) continues to grow unchecked across the country, multifaceted solutions and strategies are beginning to take hold. Many [...]
How ESW Optimizes Inventory Management for Worldwide E-Commerce
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, t [...]
Sephora Partners With Lyft to Drive Shoppers to its Stores
Sephora is rolling out a unique experience during its sales event next week, offering consumers in select cities up to $20 in Lyft credits to go to a [...]
Best Practices for Optimizing Digital Gift Card Programs
As the global shift toward digital commerce accelerates, gift cards — especially digital ones — have emerged as one of retail’s most powerful tools fo [...]
Why Small Business Need to Embrace a BNPL Model to Succeed
Small businesses are reporting on average 30 percent of monthly invoiced sales are overdue, which presents a difficult reality for owners struggling t [...]
5 Takeaways From Cannes Lions 2025: Why Consumer Value Beats Industry Metrics
After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that optimize for consumer val [...]
2025 Supply Chain Innovation Trends: How Retailers Can Capitalize
As supply chain-focused businesses look to address concerns around challenges such as inflation and sustainability costs, they’re betting big on techn [...]
How to cancel your Prime membership (and why you should reconsider)
If you need to cancel your Prime membership, it’s easy—but here’s what you’ll miss. [...]
How REVOLVE is Utilizing LLMs in its Marketing
While at the 2025 CommerceNext Growth Show in New York City last week, Joe Keenan spoke with Ryan Pabelona, vice president of performance marketing at [...]