Author: Cyrus Pari
I am a marketing professional
Inside Amazon’s Counterfeit Prevention and Brand Protection Efforts
In episode 488 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kebharu Smith, director and associate general counsel of Amazon.com’s Coun [...]
Target and Ulta to End In-Store Beauty Shop Partnership
Ulta Beauty and Target announced late last week that they have decided to end a deal that opened makeup and beauty shops in hundreds of Target’s store [...]
How Legacy Industries Are Building Scalable Data Foundations for AI-Powered E-Commerce
For decades, legacy industries — from agriculture to heavy equipment to manufacturing — have relied on in-person relationships, dealer networks, and f [...]
It’s the End of Customer Experience as We Know it. And That’s a Good Thing.
How often do you answer a call from an unknown number? Or click on (yet another) promotional text from a brand you bought from once? I’d guess hardly [...]
From Clicks to Bricks: Taking Full Advantage of In-Store Pickup
Paths to purchase have changed significantly over the past decades, with customer journeys nearly unrecognizable compared to those of the early 2000s. [...]
Gildan Activewear to Buy Hanesbrands for $2.2 Billion
U.S. undergarments maker Hanesbrands has been bought by Canadian firm Gildan Activewear in a $2.2 billion agreement, the companies announced Wednesday [...]
Why Retailers Can’t Afford a Bad Delivery Experience
In recent years, the blame game around shipping mishaps has shifted. According to a recent report from UPS Capital Insurance Agency, Inc., only 39 per [...]
The New Retail Media Playbook for Earning Long-Term Brand Investment
Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and [...]
How Video Commerce is Reshaping Customer Engagement Far Beyond Social Media
Let’s face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of int [...]
Amazon now offers same-day perishable grocery delivery in over 1,000 cities with plans to double that reach by year’s end
Same-Day Delivery is free for orders over $25 in most cities for Prime members. [...]