Author: Cyrus Pari
I am a marketing professional
Digital Signage and A/V Trends Revitalizing In-Person Retail
With the rise of e-commerce and an increasingly digital society, brick-and-mortar stores are looking to technology to revitalize their offerings and, [...]
Growth and Strategic Shifts of Influencer Marketing
Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right. In [...]
How Tariffs Are Forcing a Strategic Reset Across the Retail Supply Chain
The global supply chain has been tested repeatedly in recent years, from pandemic shortages to disruptions in the Suez and Panama Canals. While many r [...]
Prime Day is here! Check out Today’s Big Deals and save on brands like Samsung and Levi’s
Today's Big Deals—our new themed daily deal drops from top brands—launch daily at midnight PDT. [...]
Prime Day 2025 is here! Check out 71 of the best deals to shop now from brands like Samsung and Coach
Follow along during Prime Day 2025 for some of the best deals, as well as tips for making the most of the big event. [...]
A 5-Step AI Activation Process for Retailers and Brands
In this video, Nathan Safran, vice president, research, NAPCO Media and Printing United Alliance, offers practical advice for retailers and brands on [...]
From Creepy to Co-Created: Why Retail Needs a Rethink on Personalization
Retail brands are always chasing the golden snitch of personalization. However, too often their efforts rely on passive data collection and algorithmi [...]
Adobe Forecasts Record $23.8B Prime Day Spend for Retailers
The Prime Day sales event is an industry-wide moment for e-commerce, with discounts happening broadly across U.S. retailers in the month of July. Adob [...]
How Retailers Can Protect Their Internet Connectivity During Summer Power Outages
Over the past decade, retail point-of-sale (POS) systems have steadily become more sophisticated, using network-based technology to ring up sales tran [...]
6 practical tips to help you stay safe and avoid impersonation scams
Look out for fake order confirmations and beware of false urgency, plus more helpful tips to stay safe and avoid scams impersonating Amazon. [...]