Author: Cyrus Pari

I am a marketing professional

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In the Age of Digitization, Simplicity and Scale Are Retailers’ Tools to Success

From local businesses to popular big-box chains to luxury stores and everything in between, “success” looks vastly different for every retailer. Maint [...]

How Agentic AI in E-Commerce May Transform the Brand-Customer Relationship

While artificial intelligence is infiltrating into e-commerce, agentic AI is the one area it’s perhaps noticed the most. The pace of change on this fr [...]

Shoppers Are Leaning Into AI: Here’s How Retailers Can Do the Same

Shoppers are used to opening their wallets during Black Friday, Amazon Prime Day, and the annual or semi-annual sales they’ve come to know. However, a [...]

The Q4 AI Advantage: Turn Holiday Browsers Into Buyers With Conversational Commerce

With the Q4 holiday season critical for most consumer-focused retailers, there’s still time to make some additions to the e-commerce technology stack. [...]

Foot Locker Shareholders Approve Acquisition by Dick’s Sporting Goods

Foot Locker shareholders voted to approve the footwear and apparel retailer’s acquisition by Dick’s Sporting Goods, which was announced in May. Shareh [...]

DTC to Shelf: Why Cult Followings Are Now Retail Leverage

For years, the path to grocery store shelves was predictable. Today, however, direct-to-consumer (DTC) brands are rewriting that playbook. By combinin [...]

How Retailer and Community Partnerships Create Safer Stores

For retailers, the painful reality isn’t just the sight of a thief walking out the door with stolen merchandise; it’s also seeing how those individual [...]

Why Creative Data is the Non-Negotiable for FMCG Success in an Oversaturated Market

For fast-moving consumer goods (FMCG) brands, digital saturation is a constant. Every scroll, swipe and stream competes with dozens of other campaigns [...]

What Every CFO Should Know About Sales Tax Risk

Sales tax compliance isn’t just a back-office function. It’s a strategic vulnerability. For chief financial officers and finance leaders, the risk is [...]

10 ways a Prime membership can save you money this back-to-school season

Prime saves members money every day—but a membership can be especially helpful this time of year. [...]
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