Author: Cyrus Pari
I am a marketing professional
Optimizing Retail Results Through Analytics and Data
In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to ret [...]
Immersive Technologies Help Retailers Boost Conversions and Reduce Returns
Visuals are crucial in retail, with many brands looking for new ways to effectively demonstrate their products. Immersive technologies like 3D visuals [...]
Tractor Supply Co. to Open 90 New Stores by End of Year
Tractor Supply Company, the nation’s largest rural lifestyle chain, is opening 90 new locations by the end of 2025. That pushes its footprint to about [...]
Edible Brands’ CMO on its Evolution Into an Experience Brand
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Keith, chief marketing officer of Edible Brands, a family of consume [...]
The Tariff Tightrope: How E-Commerce Businesses Can Navigate Pricing, Sourcing and Customer Trust
As tariff tensions fluctuate, their consequences are already rippling through global supply chains. For small and midsized e-commerce players, it’s no [...]
Authentication is More Than Just a Box to Check: It’s a Key Business Enabler for Retailers
You’ve optimized your supply chain, navigated global shipping delays, curated the perfect product mix, and fine-tuned your marketing to drive traffic. [...]
What the Tariffs Mean for the Creator Economy … and What Retailers Can Do About it
In Q1 2025, investments in U.S.-based creator economy companies surged to a four-year high of $928 million, marking a 140 percent year-over-year incre [...]
Kirkland’s to Rebrand as ‘The Brand House Collective’ Under Beyond
Home decor retail chain Kirkland’s announced Tuesday it is rebranding to The Brand House Collective as part of its ongoing transformation and associat [...]
From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are [...]
How Retailers Can Win the Wellness-Oriented Customer
Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they [...]