Author: Cyrus Pari

I am a marketing professional

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Loyalty Isn’t Automated: Why Human Connection Still Defines Retail CX

Retailers have leaned heavily on artificial intelligence and automation to streamline operations and reduce costs. That efficiency is important, but i [...]

Why CX is Retail’s Sharpest Edge

First off, let’s set the scene with a bit of background. For those who are unaware, the de minimis provision, which allowed packages under $800 to be [...]

How Advertising is Evolving in the Era of the Empowered Shopper

Shoppers today are more autonomous, informed and decisive than ever. They’re discovering, comparing and transacting in real time, often outside the bo [...]

How Wishbone Site Furnishings Unified Workflows and Scaled Beyond Spreadsheets

It’s been reported that nearly 90 percent of small to midsized businesses (SMBs) still run critical operations on spreadsheets, a tool invented for ac [...]

Walmart Teams With OpenAI for Direct Purchases Within ChatGPT

Walmart announced Tuesday that it has struck a deal with OpenAI to allow shoppers to make purchases directly through artificial intelligence chatbot C [...]

The Retail Sector Isn’t Ready for the Next Scattered Spider Attack, But it Could Be

The ransomware group known as Scattered Spider (UNC3944 / Octo Tempest) has already made headlines this year, with its disruptive attacks on high-prof [...]

2025 is a Fulfillment Tipping Point for International Brands

For international brands, the United States market has always been a tantalizing opportunity. It’s large, diverse, and dynamic. However, entering and [...]

Peak Survival: How Supply Chain Leaders Are Breaking the Panic Cycle

The old peak season playbook is dead. If you’re still hiring 500 percent more temp workers, scrambling to find missing orders, building custom integra [...]

How ‘Retail Therapy’ Fits Into Stitch Fix’s Future

In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix. The interview was [...]
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