Author: Cyrus Pari
I am a marketing professional
How Retail Security Teams Can Thwart Cybercriminals This Holiday Season
‘Tis the season for online shopping to skyrocket, and that means ’tis also the season for cybercrime to soar. Now is the time for retail security team [...]
Making or Breaking Holiday Shopping
As retailers try to make the best of another holiday season, consumers are clear on what drives their buying behavior, including what makes them walk [...]
Black Friday Shines Online, Stabilizes Offline
Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion, [...]
50+ of Amazon’s best Cyber Monday deals to shop now
Amazon’s Cyber Monday deal event has started! Here are some of the top deals from popular brands like Nike, Dyson, Beats, Shark, and LEGO you can shop [...]
Black Friday Forecast to Be Biggest E-Commerce Day of the Year
Salesforce’s latest holiday findings, based on the global shopping data from more than 1.5 billion consumers across Agentforce Commerce, Marketing and [...]
Consumers Spend Record $6.4B Online on Thanksgiving
Consumers spent a record $6.4 billion online on Thanksgiving, up 5.3 percent year-over-year (YoY) as shoppers took advantage of Cyber Week deals that [...]
9 tips for shopping on Amazon this Black Friday and Cyber Monday
From using AI-powered shopping tools, to supporting small businesses, find out how to get more out of your Amazon shopping experience. [...]
Dick’s Sporting Goods to Shutter Some Foot Locker Stores
Dick’s Sporting Goods is planning to close a number of Foot Locker stores now that its acquisition of the sneaker company is complete, the company sai [...]
Slow Tempo Promos: ‘Prime’ Lessons for Holiday Shopping 2025
More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 [...]
What’s the ROI of Getting Shoppers Into the Holiday Spirit? 3 Ways to Influence it
Year after year, data from retailers shows that their investments in holiday displays and in-store visuals pay off in the form of increased foot traff [...]