Author: Cyrus Pari
I am a marketing professional
Retail’s 2026 AI Strategy Demands Human-Centered, Collaborative Tools and Trust-Building Transparency
Retail is no stranger to artificial intelligence and its powerful capabilities. Many in the industry already use AI in some capacity, with new researc [...]
Beyond Spam: Optimizing Email Deliverability for Retail Success
Did you know that your email marketing campaign will have an average open rate of around just 25 percent? As many retail and e-commerce brands discove [...]
3 Ways Legacy Brands Can Win in the New Era of E-Commerce
Retailers can no longer win over consumers with product and price alone. More than half (52 percent) of consumers from PwC’s 2025 Customer Experience [...]
5 Questions Every CPG Brand Must Ask Before Launching a New Product
It happens all the time: brands pour time, money and resources into launching a new product, only to watch it flop once it hits the shelves. Timing or [...]
What We Learned From the First AI Holiday Shopping Season: Personalization at Scale is Finally Here
With more than 85 percent of global consumers having used an artificial intelligence-powered service in the last month, the first true AI-driven holid [...]
How Boot Barn is Shaping the Next Chapter of Western Americana Aesthetic
In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, [...]
Saks Global CEO Steps Down as Bankruptcy Looms
Just days after the The Wall Street Journal reported that Saks Global is preparing for bankruptcy, having missed a $100 million debt payment, it annou [...]
Waiting to Act on Evolving Shopper Behavior is a Mistake No One Should Make Again
Back in 2020, when COVID hit, a lot of companies hit pause. Research was shelved, campaigns went quiet, and budgets froze while teams waited to see ho [...]
2026 and Beyond: Retailers Turn Customer Data Into Real-Time Intelligence
If the last few years were about experimenting with artificial intelligence, 2026 will be about making it actually work. Retailers have spent a huge a [...]
Resilience in Retail: Supply Chain Strategies Fit for Today’s Challenging Market
In today’s dynamic market, retailers have the unique opportunity to strengthen their operations while navigating challenges such as new economic polic [...]