Author: Cyrus Pari
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How Predictive AI is Powering Smarter, More Personalized Loyalty Programs
Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experien [...]
The Power of AI, Mobile-First, and Performance Ads in Unlocking Global Retail Growth
Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised t [...]
The Cost Behind the Cost: Why Retailers Need to Rethink Their Payment Strategy
Credit cards and e-commerce now dominate modern retail, making cash increasingly obsolete and payment processing critical to a retailer's financial he [...]
Saks Launches a Luxury Storefront on Amazon
Saks Fifth Avenue has launched a multibrand luxury storefront on Amazon Fashion, according to a Tuesday press release. The new shopping section is cal [...]
Amazon response
"The team that runs our ultra low cost Amazon Haul store considered the idea of listing import charges on certain products. This was never approved an [...]
Temu Adds ‘Import Charges’ to Offset Tariffs
Chinese e-tailer Temu has started adding “import charges” of about 145 percent in response to President Donald Trump’s tariffs. The fees, which began [...]
5 High-Impact E-Commerce Strategies Your Brand Isn’t Using (Yet!)
E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While impo [...]
Customers can now shop brands like Dolce&Gabbana, Balmain, Fear of God, and Chantecaille with Saks on Amazon
Saks on Amazon offers a curated selection of luxury fashion and beauty items. [...]
Beyond the Blast: How RevAir’s Targeted CTV Strategy Delivered a 627% ROI
In today’s noisy world of digital advertising, cutting through the clutter and reaching the right customer can seem impossible. Many brands, especiall [...]
PCI DSS 4.0 is Now in Full Effect: What That Means for E-Commerce Merchants
Many e-commerce merchants believe choosing a PCI-compliant payment processor covers their security responsibilities. Starting March 31, 2025, that ass [...]