Author: Cyrus Pari
I am a marketing professional
How Better Product Experiences Can Reduce Returns, Enhance Brand Loyalty, and Protect the Planet
The holiday season has come and gone, and as the dust starts to settle, this means one thing for most brands: returns. While it’s always been normal f [...]
Empowering Small Businesses With a Strong Digital Footprint
In today’s digitally driven world, small businesses no longer rely solely on foot traffic and word-of-mouth referrals. A strong online presence is a c [...]
Retail Media Isn’t the Panacea for All Retailers: 3 Questions Retailers Must Answer to Get it Right
Contrary to popular belief, retail media isn’t a panacea for all retailers. Without the ability to leverage CPG brands by way of shelf space, promotio [...]
Netflix’s Big Podcast Bet: A Game-Changer for Social Commerce
If you think Netflix’s next big move is just about binge-worthy series, think again. The streaming giant is eyeing podcasts — specifically, video podc [...]
How Sustainable Women’s Lifestyle Brand Carve Designs is Growing its DTC Sales
In episode 478 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Porteous, chief revenue officer of Carve Designs, a women’s sustaina [...]
3 of the newest Prime benefits you need to check out, including Alexa+
Learn more about some of Prime’s newest benefits that keep adding incredible value to your membership. [...]
Primark CEO Resigns After ‘Error of Judgment’
The head of fast-fashion chain Primark, Paul Marchant, has resigned with immediate effect after he admitted an “error of judgment” towards a woman in [...]
How Non-Endemic Partnerships Are Changing Advertising in 2025
The U.S. omnichannel retail media advertising expenditure is projected to reach nearly $130 billion by 2028, accounting for almost a quarter of total [...]
These 5 GenAI Use Cases Prove it’s the Next Step for Modern E-Commerce
Leaders across practically every industry have spent the last two years laser-focused on generative artificial intelligence (GenAI). So laser-focused, [...]
Breaking Bad Bots: A Lesson to Online Retailers on How to Beat a Bot Attack
Retailers offering online services should be aware of a cybersecurity threat that can impact operations, customer satisfaction, and revenue: automated [...]