Author: Cyrus Pari
I am a marketing professional
Why Live Shopping is the New Affiliate Marketing
Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-scho [...]
Holiday 2025: Using AI to Surprise and Delight Shoppers
Artificial intelligence will generate holiday magic for consumers this year, as well as for the retailers and brands using it to improve customer expe [...]
What Gen Z Expects From a Return Policy … and Why it Matters
As Gen Z comes of age, they’re not just influencing what gets bought, they’re reshaping what happens post-purchase. Returns are key. Gen Z feels the m [...]
How AI is Reshaping Cybersecurity and the Role of the Retail CISO
Artificial intelligence is rapidly transforming cybersecurity, and retail is feeling the impact. As retailers adopt AI to personalize customer experie [...]
Engage Early for Holiday Marketing Success
The “Dog Days of Summer,” named for the heliacal rising of the star Sirius, the “Dog Star,” in the constellation Canis Major, have just passed. Howeve [...]
Engage Early for Holiday Marketing Success
The “Dog Days of Summer,” named for the heliacal rising of the star Sirius, the “Dog Star,” in the constellation Canis Major, have just passed. Howeve [...]
Claire’s Reduces Store Closures to 300 Following Buyout Offer
Claire’s, a mall boutique chain favored by tweens, teens and young women, is set to close more than 290 stores as part of its bankruptcy process, repo [...]
Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon’s AI Shopping Assistant
Product discovery through visual search is faster and easier with Lens Live. [...]
3 Critical Email Strategies for Retailers as Bulk-Send Limits Tighten
Online shopping is now firmly ensconced in the American retail landscape. With total sales hitting nearly $1.2 trillion in 2024, breaking the $1 trill [...]
Retail’s AI Ambitions Are High. Their Data Readiness Isn’t
Artificial intelligence has become the centerpiece of 2026 retail planning, promising lower costs, faster decisions, and more personalized experiences [...]