Author: Cyrus Pari

I am a marketing professional

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What Brand Teams Can Learn From Retail’s In-House Agency Revolution: Why This Shift Matters More Than Ever

The retail industry has handed every brand team a masterclass in transformation. From Support Function to Strategic Powerhouse Remember when brand tea [...]

Surplus to Success: How Retailers Can Cut E-Waste and Boost Revenue

Overstock costs retailers a staggering $562 billion every year, according to IHL Group. But in the world of tech retail, those shelves of unsold devic [...]

How to Use GenAI to Solve Today’s Supply Chain Challenges

The retail sector demands reliable, modern supply chain platforms to streamline operations, meet customer expectations, and achieve profitable growth. [...]

Amazon Buying AI Wearables Startup Bee

Amazon.com has announced plans to further invest in artificial intelligence with the purchase of a company called Bee that sells a Fitbit-like wristba [...]

Grubhub+ es gratis con Prime y los miembros ahorran un promedio de $300 al año—así es cómo hace que la entrega de comida sea más conveniente y asequible

Los miembros Prime han ahorrado más de $1 mil millones en tarifas de suscripción y han utilizado Grubhub+ para ahorrar más de $500 millones en costos [...]

Why AI Efforts Fall Flat — and How Retailers Can Get it Right

For retail businesses, where net profit margins often hover around 3 percent, every efficiency gain is a lifeline. This makes artificial intelligence, [...]

Collaboration and Evidence-Sharing Solutions Help Combat ORC

According to a 2024 study by the National Retail Federation (NRF), retailers reported a 93 percent increase in average shoplifting incidents in 2023 v [...]

Smart Retailers Have a Tariff Script. Do You?

Retailers today are navigating a complex mix of pressures, from margin compression and shifting supply chain dynamics to evolving consumer expectation [...]

4 Easy Ways to Win Over Gen Z Shoppers Without Saying a Word

Are you losing sales because customers would rather tap than talk? GoDaddy’s new Consumer Pulse survey of 1,500 U.S. shoppers suggests you might be. I [...]

Vuori Accelerates Store, E-Commerce Expansion Plans

Performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia, reports Fashion United. Th [...]
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