Author: Cyrus Pari

As the e-commerce market continues to grow, retailers increasingly find themselves in the crosshairs of cybercriminals. In fact, nearly a quarter (24 [...]

The $1B Identity Crisis: Why 1 in 4 Customer Profiles Are Wrong — and How to Fix Them for Good

What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today [...]

Breaking Free: How Retailers Are Reclaiming Control Over Their Advertising Businesses

Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While o [...]

Sustainability is More Than a Buzzword — It’s a Dealbreaker

The word “sustainability” gets thrown around a lot these days, to the point that it can feel little more than a marketing badge. Eco-friendly. Green p [...]

US and China Announce Agreement to Cut Reciprocal Tariffs for 90 Days

The U.S. and China issued a joint statement on Monday announcing an agreement to cut reciprocal tariffs for 90 days, with both sides “recognizing the [...]

GNC Uses Drones to Elevate Inventory Management

Global health and wellness leader GNC is always searching for ways to streamline its operations and better serve its customers. The retailer provides [...]

An AI Handshake for Sustained Customer Loyalty

A recent survey revealed compelling insights on what business leaders expect from artificial intelligence (AI) in customer engagement. Sixty-seven per [...]

Digital Displays Influence Purchase Decisions: Data Proves ROI

Walk through any major retail store today and you’ll notice that digital screens are becoming as common as shelves. It’s no coincidence that the U.S. [...]

Detailing World Founder’s on Serving Car Enthusiasts