Author: Cyrus Pari
I am a marketing professional
Stanley 1913 Launches Take-Back Program, Provides Discount
Stanley 1913, maker of the reusable stainless steel water bottle that burst onto the social media scene in 2022 and became a lifestyle accessory for m [...]
Why Loyalty, Not Discounts, Will Define This Year’s Black Friday Winners
For years, Black Friday and Cyber Monday (BFCM) have been known for deep discounts and deals. Brands fought to outdo each other with bigger promotions [...]
Streamlining E-Commerce Experiences With AI-Based Product Search
The way consumers discover products online is undergoing a profound transformation. Traditional methods of browsing and researching are giving way to [...]
4 Ways Retailers Changed the Back-to-School Game With AI
Back-to-school shopping is a long-standing, fast-paced, high-pressure tradition. But in 2025, retailers raised the stakes by harnessing the power of a [...]
Smarter Retail Campaigns Start With Connecting Ad Campaigns Directly to Inventory
Retailers are burning millions of advertising dollars every year promoting ads that can’t possibly convert. That’s because the products they’re promot [...]
One Question Every Retailer Should Ask Before Launching AI Agents
Retailers today are under significant pressure, with 71 percent of consumers expecting personalized interactions. To fulfill this expectation, many re [...]
Women in Retail and Total Retail Virtual Exchange, November 2025
The November 12, 2025 Women in Retail and Total Retail Virtual Exchange features engaging and informative interviews with Zach Gordon, Co-CEO, BaseCam [...]
ChatGPT Launches ‘Instant Checkout,’ Enabling Purchasing Within the Platform
OpenAI is integrating e-commerce into the heart of ChatGPT with the introduction of Instant Checkout, a new feature that lets users complete purchases [...]
AI-Driven Strategies to Overcome Media Planning Complexities in RMNs
The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at t [...]
Process Improvement Took a Back Seat in Retail Technology Implementation. It Should Be Riding Shotgun
Over the past decade, retail has transformed dramatically. The rise of omnichannel experiences, personalized digital journeys, and integrations with p [...]