Author: Cyrus Pari
I am a marketing professional
Target CEO Brian Cornell to Step Down in February; Replacement Named
Target CEO Brian Cornell, who helped reenergize the company but has struggled to turn around weak sales in a more competitive retail landscape since t [...]
The Brands Winning Peak Season Are Faster, Smarter and More Resilient Thanks to AI-Powered Logistics
Peak season already pushes supply chains to their limits, but heightened consumer demands and disruptions are making today’s e-commerce landscape even [...]
Returns Fraud: Smarter Strategies to Reduce E-Commerce Losses
Instead of traditional reactive policies and trying to figure out how to reduce product returns, learn smarter strategies that reduce costs, prevent [...]
Best Buy Launches Third-Party Marketplace
Best Buy is expanding its inventory list by launching a third-party marketplace to compete in the e-commerce space, multiple news outlets reported Wed [...]
The New Retail Reality: How AI Agents Empower the Frontline and Transform Store Operations
Walk into a retail store today and you’ll notice something different: a sense of connectedness, immediacy, and possibility humming beneath the surface [...]
How the AI Revolution is Changing the Game for Retail Brands
It’s no surprise that consumers are becoming more reliant on generative artificial intelligence tools. The emerging technology is rapidly becoming a g [...]
Inside Amazon’s Counterfeit Prevention and Brand Protection Efforts
In episode 488 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kebharu Smith, director and associate general counsel of Amazon.com’s Coun [...]
Target and Ulta to End In-Store Beauty Shop Partnership
Ulta Beauty and Target announced late last week that they have decided to end a deal that opened makeup and beauty shops in hundreds of Target’s store [...]
How Legacy Industries Are Building Scalable Data Foundations for AI-Powered E-Commerce
For decades, legacy industries — from agriculture to heavy equipment to manufacturing — have relied on in-person relationships, dealer networks, and f [...]
It’s the End of Customer Experience as We Know it. And That’s a Good Thing.
How often do you answer a call from an unknown number? Or click on (yet another) promotional text from a brand you bought from once? I’d guess hardly [...]