Author: Cyrus Pari
I am a marketing professional
Cyber Monday Sales Top $14B, Beating Projections
U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1 percent year-over-year (YoY), and above Adobe’s initial projection of $ [...]
Journey-First Decisions That Turn CX Into Growth
When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those that turn CX signals into [...]
Why AI Means Marketers Must Stop Testing and Start Experimenting
In the artificial intelligence era, marketers are experiencing a compounding curve of change. New channels emerge, and platform owners like Apple or G [...]
A Retailer’s Guide to Cloud Hosting: Winning the Holiday Shopping Season
Last year’s holiday season set new records for online shopping, with e-commerce sales on Black Friday climbing more than 10 percent and Cyber Monday s [...]
Bringing Shoppers Back In-Store With Personalized Experiences
The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in digital connectivity and dependence. Online shopping did [...]
4 ways Amazon is delivering for communities during the holidays and year-round
Whether it’s donating toys and essential items during the holidays, or bringing meals from food banks to families throughout the year, Amazon supports [...]
How Engage People Connects Rewards and Payments to Drive Loyalty
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Len Covello, chief technology officer at Engage People, the only [...]
Demystifying Retail Communications: Tips for Reaching Your Customer
Retail isn’t dying, it’s evolving. The challenge today isn’t just about getting people in the door; it’s about earning their attention in a world full [...]
How Creator-Led Commerce is Reshaping the Holiday Season … and Why TikTok Shop is Leading the Shift
TikTok Shop has moved from an experimental feature to one of the most influential retail channels in the U.S. As brands build their holiday strategies [...]