Author: Cyrus Pari
I am a marketing professional
Don’t Wait: Why Holiday Campaign Planning Needs to Start Now
For consumers, late summer might feel early to talk about the holidays. However, retailers know the holiday season no longer starts in November — and [...]
The Future of Commerce Media Isn’t Retail. It’s Everywhere
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center. And then there’s commerce media, a [...]
lululemon Names First Chief AI and Technology Officer
lululemon on Tuesday announced that it has appointed Ranju Das as chief AI as technology officer, effective Sept. 2. In this newly created role, Das w [...]
In the Age of Digitization, Simplicity and Scale Are Retailers’ Tools to Success
From local businesses to popular big-box chains to luxury stores and everything in between, “success” looks vastly different for every retailer. Maint [...]
How Agentic AI in E-Commerce May Transform the Brand-Customer Relationship
While artificial intelligence is infiltrating into e-commerce, agentic AI is the one area it’s perhaps noticed the most. The pace of change on this fr [...]
Shoppers Are Leaning Into AI: Here’s How Retailers Can Do the Same
Shoppers are used to opening their wallets during Black Friday, Amazon Prime Day, and the annual or semi-annual sales they’ve come to know. However, a [...]
The Q4 AI Advantage: Turn Holiday Browsers Into Buyers With Conversational Commerce
With the Q4 holiday season critical for most consumer-focused retailers, there’s still time to make some additions to the e-commerce technology stack. [...]
Foot Locker Shareholders Approve Acquisition by Dick’s Sporting Goods
Foot Locker shareholders voted to approve the footwear and apparel retailer’s acquisition by Dick’s Sporting Goods, which was announced in May. Shareh [...]
DTC to Shelf: Why Cult Followings Are Now Retail Leverage
For years, the path to grocery store shelves was predictable. Today, however, direct-to-consumer (DTC) brands are rewriting that playbook. By combinin [...]
How Retailer and Community Partnerships Create Safer Stores
For retailers, the painful reality isn’t just the sight of a thief walking out the door with stolen merchandise; it’s also seeing how those individual [...]