Author: Cyrus Pari
I am a marketing professional
Helping customers discover even more selection on Amazon
We’re experimenting with helping customers find products from other brands’ sites when they search in the Amazon Shopping app. [...]
Marketplace Frustration? Here Are 3 Ways to Bring Customers Back
Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way f [...]
What Consumer Insights Can Tell Us About Grocery ‘Hopping’
Grocery shopping is having a full-circle moment. In the industry’s earliest days, consumers would spend hours visiting the local butcher, baker, green [...]
How to Boost Customer Acquisition With Direct Mail
As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their mom [...]
Which Brands Won This Year’s Super Bowl?
Another Super Bowl is in the books, and it’s no surprise that about one in five viewers tuned in primarily for the latest high-profile, celebrity-driv [...]
How Retail Media Networks Are Maturing in 2025
The explosive growth of retail media networks continues unabated, with over 200 networks now operating globally as retailers of all sizes stake their [...]
All the health care options offered by Amazon—primary care, virtual care, pharmacy, and more
Amazon Health Services offers you curated choices, convenience, clarity of cost, and continuity of care on your path to get and stay healthy. [...]
Quiksilver, Billabong and Volcom US Stores to Close After Liberated Brands Files for Bankruptcy
Liberated Brands filed for Chapter 11 bankruptcy protection over the weekend and is looking to shutter its U.S. retail stores where it sold brands lik [...]
Post-Holiday Retail Reinvented: How AI Streamlines Returns, Logistics, and Customer Service
With the holiday season behind us, retailers have refocused their efforts on addressing the flood of service requests that typically follow. You can c [...]
Show Me the Money: A New Wave of Pricing Transparency Laws
Every for-profit business faces the challenge of setting competitive prices while also generating a profit. An increasingly common solution to this co [...]