Author: Cyrus Pari
I am a marketing professional
Amazon’s Second Chance Deal Days returns to Europe, with deals also available in the US, Mexico, and Brazil
Shoppers in Europe, Brazil, and Mexico can save up to 50% on high-quality returned and refurbished items, while U.S. customers can enjoy second-hand d [...]
Delegate the Groundwork, Own the Outcome: What Consumers Actually Want From AI When They Shop
Artificial intelligence is becoming more visible across the online shopping journey, though consumer behavior is shifting in more selective ways than [...]
What a Decided Shopper Looks Like
A shopper has been holding the same item for two minutes. Her free hand has been busy the whole time: a ring turned, a sleeve straightened, a hand at [...]
You Have First-Party Data. Now What?
For years, marketers treated first-party data like the finish line. Collect enough email addresses, loyalty accounts, and purchase history, and you’d [...]
Beyond Dashboards: Why Conversational AI is Becoming the New Interface for E-Commerce Marketing
For more than two decades, dashboards have been the center of the marketing technology universe. Every new platform promised better reporting, more cu [...]
USPS Announces 6% Rate Increase for Peak Season
The U.S. Postal Service (USPS) will levy a 6 percent average rate hike for several package shipping services during the 2026 peak season, according to [...]
Inside the grocery operation Amazon built to be pickier than you
From cherry taste tests to banana ripening rooms, here’s what happens before your Amazon groceries reach your door. [...]
Why Physical Retail Matters More Than Ever in the Age of Digital Fatigue
For years, retail centered on convenience through faster shipping, more online options, and frictionless transactions. Today, consumers search for som [...]
Exterior Prevention is Reshaping Retail Security
Retailers have become experts at optimizing the in-store experience. They carefully manage merchandising, staffing, inventory, and customer service to [...]
Why Europe’s New Customs Rules Should Be on Every US Retailer’s Radar
International e-commerce has always operated on a simple assumption: if an order was inexpensive, it could move across borders with little friction. T [...]