Author: Cyrus Pari
I am a marketing professional
AI Is Only as Smart as the Customer Identity Behind It
Retail has spent the past two years asking the same question: Which AI model should we use? It’s an understandable place to start. New foundation mode [...]
Amazon Pharmacy now delivers GLP-1 medications to eligible Medicare patients for $50 a month
Amazon Pharmacy handles the majority of the paperwork and delivers Wegovy, Zepbound, and Foundayo to patients' doors—with same-day delivery and kiosk [...]
Why Personalization is the Back-to-School Must-Have
Personalization isn’t coming back. It’s being reinterpreted by a new generation. We’re now seeing fun, custom pieces that mean monograms are a must-ha [...]
The PDP is the New Front Door in AI-Driven Discovery
Retailers spent the last decade optimizing a familiar e-commerce path: homepage to category page to product detail page (PDP). Brand story first. Prod [...]
The Next Phase of Grocery AI is Predicting Waste Before it Happens
Food waste sits at the intersection of some of the biggest challenges facing retailers today. As grocers face tighter margins and growing pressure to [...]
Benchmark Your Digital Gift Card Program Against Industry Leaders
Total Retail’s Joe Keenan and Kristina Stidham discuss the findings of the 9th annual Best Direct Digital Gift Cards Benchmark Report, produced by NAP [...]
Bed Bath & Beyond Inc. Changes Corporate Name, HQ Location
Bed Bath & Beyond Inc. is changing the company name to Neighborhood Intelligence, relocating its corporate headquarters to Nashville, and moving t [...]
When AI Makes the Purchase Decision, Your Offer is All That’s Left
The most significant shift in the history of performance marketing is happening right now, and most of the industry is responding by doing more of the [...]
Why Retail AI Pilots Fail to Scale
Conversations shift fast in retail. A year ago, many were wondering if artificial intelligence was here to stay. Today, the focus has shifted firmly t [...]
The Next Retail Advantage: Getting Closer to Demand
When competitive advantage shifts, it often hides in plain sight. For years, retailers and apparel brands have been told that advantage comes from bei [...]