Author: Cyrus Pari
I am a marketing professional
lululemon CEO Heidi O’Neill Overhauls Leadership Team
lululemon CEO Heidi O’Neill is marking her first month on the job with a slew of leadership changes she says will make the business even more competit [...]
Kearney Partner Katherine Black on Separating Hype From Meaningful AI Change
As a leading management consulting firm, Kearney has the foresight to anticipate change. Katherine Black, partner and Americas lead, grocery and retai [...]
Your Inventory Count is Accurate. So Why Can’t Anyone Find the Stock?
Most of us have waited in a store while an associate goes to check the stock in the back. Sometimes they return with the exact item you want and other [...]
Don’t Just Get Recommended by AI. Earn its Trust
For decades, retailers have optimized commerce experiences for human shoppers. However, the next era of e-commerce will require retailers to make thei [...]
Ask This Question When Investing in an AI-Powered Retail Operations Platform
Retail is the most complex it’s ever been and a multitude of factors have pushed business leaders to prioritize artificial intelligence implementation [...]
Human Creativity and AI Within Marketing
Can artificial intelligence replace your human marketing team? If you’re a business leader trying to figure out how to do more with less, you’ve proba [...]
Walmart Pushes Back Against Dynamic Pricing Allegations
Walmart is doubling down on its pledge not to use AI, customer data or digital shelf labels to set personalized prices for its shoppers. In a public l [...]
Amazon’s Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age
From an interactive Alexa+ story to exclusive Forest Friends gifts, this year's edition has something for everyone on your list. [...]
Prime Big Deal Days 2026 is here: Check out 95+ of the best deals to shop now
From trending beauty and fall fashion to holiday gifting and everyday essentials, here are some of the top deals to grab during the 48-hour event. [...]
Shifting From Brand Slogans to Customer Language Wins the Sale
Your marketing team worked for months creating a campaign for a new service offering. The slogan was polished, the copy precise and brand supportive. [...]