Author: Cyrus Pari
I am a marketing professional
Customers can now design merch with Alexa for Shopping on Amazon
From personalized pet portraits on tumblers to matching group shirts, the new feature uses AI to turn ideas into designs you’ll want to share and wear [...]
Why Retail Fraud Prevention Requires Thinking Like a Fraudster
One of the biggest misconceptions in fraud prevention is that it’s a purely technical challenge. The most effective fraud fighters rely on more than b [...]
Amazon customers in the UK can now add fresh groceries to Same-Day Delivery orders in parts of London
The launch builds on Amazon’s continued investment in UK grocery and allows customers to add fresh produce to the same basket as their regular orders. [...]
Macy’s Posts Strongest Q1 Growth in 4 Years
Macy’s posted its strongest fiscal first-quarter comparable sales performance in four years on Wednesday, as the legacy department store’s turnaround [...]
Perpetual Inventory Intelligence: The Retail Operating Model That’s Quietly Replacing the Count
Most retailers still think of RFID as a counting tool. The ones gaining ground have figured out it’s something else entirely. I’ve spent the better pa [...]
Perfecting the Post-Purchase Customer Journey Through Secure Communications
While overall customer satisfaction scores in the retail sector are improving steadily year-over-year, recent data reveals that only 23 percent of cus [...]
Your Next Customer Might Be AI; Is Your Store Ready to Be Quoted?
More shoppers are starting their buying journey by asking an artificial intelligence assistant instead of typing into a search bar. They ask ChatGPT w [...]
The Free, Organic Myth: What Retail Marketers Keep Getting Wrong About Customer Acquisition Costs
There’s a belief embedded in retail marketing culture that organic traffic is essentially free. It shows up in merchant budget presentations, agency p [...]
What an Amazon GM actually does all day—and why he compares it to running a small town
On a recent episode of the Learn and Be Curious with Doug Herrington podcast, a fulfillment center leader explains what the job actually looks like. [...]
Amazon launches Prime in South Africa with unlimited free delivery, savings, and entertainment benefits
For the first time ever, Amazon Prime members in South Africa will be able to shop Prime Day. [...]