Author: Cyrus Pari

I am a marketing professional

1 2 3 4 5 6 167 40 / 1670 POSTS

Wayfair’s CMO Talks AI Strategy and Store Expansion

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the worl [...]

Bed Bath & Beyond to Acquire The Container Store for $150M

Bed Bath & Beyond has entered into a definitive merger agreement to buy The Container Store in a transaction valued at $150 million. In a regulato [...]

3 TV Advertising Myths DTC Brands Should Ignore

As customer acquisition costs climb and digital channels become increasingly saturated, many direct-to-consumer (DTC) brands are hitting a growth ceil [...]

5 Email Myths That Are Quietly Damaging Your Brand’s Reputation

Retailers are currently operating in a golden age of autonomous commerce, where artificial intelligence-driven personalization and seamless customer j [...]

From Viral Trend to Legal Risk: Navigating the Dupe Economy

In today’s retail market, the hottest item isn’t always the original product. Increasingly, it’s the dupe. Across social media, influencers regularly [...]

Reddit’s Commerce Moment: What Happens When Authenticity Meets Intent?

For years, retailers have understood something simple but powerful: consumers rarely begin their purchase journey on retailer websites. They start wit [...]

How OLLY is Staying Visible in AI-Driven Search

Joe Keenan interviews experts from OLLY and Contentsquare on the rise of AI-driven search. [...]

AI and Other Things Retailers Cared About at Shoptalk

Shoptalk 2026 had little choice when creating the theme for this year’s show: “Retail in the Age of AI.” But what artificial intelligence actually mea [...]

After Months of Declines, Retail Sales Rose in February

The Commerce Department’s latest U.S. retail sales report — delayed because of last year’s government shutdown — shows that Americans spent more than [...]

Retail M&A is Doing Fewer Deals, With Bigger Checks

While dealmakers aren’t stepping back from consumer mergers and acquisitions (M&A), they are getting more selective. New data from KPMG shows deal [...]
1 2 3 4 5 6 167 40 / 1670 POSTS