Author: Cyrus Pari
I am a marketing professional
Retail Sales Decline 0.9% in January, More Than Expected
Consumers sharply curtailed their spending in January, indicating a potential weakening in economic growth ahead, according to a Commerce Department r [...]
Strengthening Security for E-Commerce With Reauthentication
As digital shopping grows, e-commerce platforms face the critical challenge of securing customer data. AuthenticID’s 2024 Mid-Year Fraud Report highli [...]
Optimizing Cellular Connectivity at Big-Box and Small-Box Retailers
At retailers of all sizes, the brick-and-mortar store is going fully “phygital.” From mobile payments to QR code activations to cashierless shopping, [...]
Deconstructing the Black Box of Marketing
Across industries, from finance to healthcare, the term “black box” universally denotes complex models shrouded in mystery. Marketing is no exception, [...]
Everything you get with Amazon’s discounted Prime membership for young adults
From books and music to travel, Amazon offers a slew of special perks for qualifying young adults [...]
New CEO Tapped to Lead Express, Bonobos
Greg Scott, best known for his role as CEO of New York & Company, has been named to the chief executive position at Bonobos and Express, effective [...]
How Adaptive CX is Shaping the Future of Online Shopping
Envision stepping into a store that seamlessly adjusts to your preferences with every visit. The shelves reorganize based on your past purchases, the [...]
Cloud Solutions Boost Cybersecurity Measures for Retailers
As cyber threats continue to rise, more retailers are taking action to strengthen their cybersecurity. Investing in new cybersecurity mechanisms isn’t [...]
De Minimis: From Benefit to Loophole
The word loophole often conjures a slightly negative image of closed-door lobbying efforts and provisions slipped into law a few years ago to favor a [...]
The Post-Election Climate: How Brands Can Make it Out Unscathed
In 2023, beer giant Bud Light partnered with transgender influencer Dylan Mulvaney for a social media campaign. It didn’t go well. The backlash was im [...]