Author: Cyrus Pari

I am a marketing professional

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One Question Every Retailer Should Ask Before Launching AI Agents

Retailers today are under significant pressure, with 71 percent of consumers expecting personalized interactions. To fulfill this expectation, many re [...]

Women in Retail and Total Retail Virtual Exchange, November 2025

The November 12, 2025 Women in Retail and Total Retail Virtual Exchange features engaging and informative interviews with Zach Gordon, Co-CEO, BaseCam [...]

ChatGPT Launches ‘Instant Checkout,’ Enabling Purchasing Within the Platform

OpenAI is integrating e-commerce into the heart of ChatGPT with the introduction of Instant Checkout, a new feature that lets users complete purchases [...]

AI-Driven Strategies to Overcome Media Planning Complexities in RMNs

The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at t [...]

Process Improvement Took a Back Seat in Retail Technology Implementation. It Should Be Riding Shotgun

Over the past decade, retail has transformed dramatically. The rise of omnichannel experiences, personalized digital journeys, and integrations with p [...]

Small Creators, Big Impact: Retail’s Untapped Power Players

For too long, retail marketers sought out the brightest social stars, chasing millions of followers like they’re golden tickets. But here’s the twist: [...]

Retail Media as a Strategic Growth Engine for Modern Retailers | Total Retail Tech 2025

This video features a panel discussion between Calvin Lammers, general manager, digital, Nécessaire; Ashley Parrish, senior vice president, commerce, [...]

Kelly Pedersen, Partner, Global Retail Leader, PwC | Total Retail Tech 2025

This video features a keynote presentation by Kelly Pedersen, partner, global retail leader at PwC, titled “The Data-Driven Consumer: How Tech Behavio [...]

Patrick Montgomery, Founder and CEO, Kansas City Cattle Company/Valor Provisions | Total Retail Tech 2025

This video features a keynote presentation by Patrick Montgomery, founder and CEO of Kansas City Cattle Company/Valor Provisions, titled “From Service [...]

Scott Waid, Senior Vice President, Head of Technology Services, Atlanta Braves | Total Retail Tech 2025

This video features a keynote presentation by Scott Waid, senior vice president, head of technology services at the Atlanta Braves, titled “Tech at Ba [...]
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