Author: Cyrus Pari
I am a marketing professional
Why Mobile App Security is Now a Retail Imperative, Not a Checklist
In today’s retail landscape, shoppers browse, buy and interact through mobile apps at every stage of the omnichannel customer journey. For many brands [...]
How Merchants Can Prepare for the New Era of Product Discovery
In a world where customers are no longer knocking on your (online) door because they already know your name, how you’re discovered is everything. For [...]
CRM Messaging Strategies to Turn Holiday Chaos Into Conversation
The holiday season is the noisiest time of the year for marketers, and consumers are flooded with emails, texts, push notifications, and in-app messag [...]
PwC’s Kelly Pedersen Shares Insights on Holiday 2025 and the Rise of AI in Retail
Kelly Pedersen, a partner in PwC’s Global Retail Division, discusses findings from the consulting firm’s 2025 Holiday Outlook report. With 80 percent [...]
Harry’s Parent Company, Mammoth Brands, Acquires Coterie
The parent company managing brands such as Harry’s, Flamingo, Lume, and Mando announced that it has acquired Coterie, the rapidly growing premium dire [...]
What 2025 Taught Us About Customer-Centric Marketing (and the One Move DTC Brands Must Make to Win in 2026)
In 2025, personalization remained the key marketing trend. However, it evolved far beyond simple “Dear [First Name]” emails. With artificial intellige [...]
AWS Outage Posed Significant Challenge for the Retail Industry
While its systems are back online, yesterday’s massive Amazon Web Services (AWS) cloud services outage brought down thousands of high-profile apps, we [...]
Say No to Black Box Integrations! A Modern Problem That AI Can Make Worse
Black box code can be a real problem in integrations. They solve a problem quickly; what can be easier than installing a Shopify or BigCommerce app or [...]
Generational Differences Mean Retailers Must Adapt Their Approach This Holiday Season
In the same way that retailers wouldn’t only stock size 8.5 sneakers — even though that’s the average adult American woman’s shoe size — they can’t ta [...]
Say No to Black Box Integrations! A Modern Problem That AI Can Make Worse
Black box code can be a real problem in integrations. They solve a problem quickly; what can be easier than installing a Shopify or BigCommerce app or [...]