Author: Cyrus Pari
I am a marketing professional
How to cancel your Prime membership (and why you should reconsider)
If you need to cancel your Prime membership, it’s easy—but here’s what you’ll miss. [...]
How REVOLVE is Utilizing LLMs in its Marketing
While at the 2025 CommerceNext Growth Show in New York City last week, Joe Keenan spoke with Ryan Pabelona, vice president of performance marketing at [...]
Amazon Prime Day 2025: A preview of some of the best deals
Prime members can shop millions of deals July 8-11 across more than 35 categories including apparel, beauty, and home, with up to 50% off select produ [...]
lululemon Sues Costco, Claims Company is Selling Product ‘Dupes’
lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athlei [...]
Why Retail Security is at a Crossroads
Cybersecurity in retail is a significant concern for both businesses and consumers. Recently, several high-profile data breaches affecting well-known [...]
Stablecoin Rewards and Payouts: A Low-Lift Onramp for Businesses Entering the Digital Asset Economy
As digital assets become more mainstream, businesses are exploring practical, low-risk ways to enter the crypto economy. Stablecoin payouts and loyalt [...]
Early Amazon Prime Day 2025 deal: Get 3 free months of Kindle Unlimited and save big on Kindle devices
Book lovers can act now to get an amazing early Prime Day 2025 deal for 3 free months of Kindle Unlimited. [...]
Report: Retailers Lose Millions Annually to Invisible Internet Failures
Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. T [...]
Back-to-School 2025: Marketing Through Chaos in a World That Won’t Slow Down
If you’re in marketing right now, you’re likely exhausted. You’re not just running campaigns, but also fighting economic headwinds and answering to co [...]
8 Prime membership benefits you might not be using (but should be)
Everyone knows about fast, free delivery—but here are some awesome Prime benefits you may not be taking advantage of. [...]