Author: Cyrus Pari
I am a marketing professional
4 Lessons Learned From the 2025 Holiday Shopping Season
The way people shop during the holidays has shifted so dramatically that the old idea of a single “peak” moment no longer fits. What used to be a fran [...]
Breaking Down Silos: Why AI Shopping Success in 2026 Demands Retail Agility
Retailers have been hearing about “the future of AI” for years, but 2026 is the year it will become operational. Artificial intelligence is quickly mo [...]
Social Campaigns Alone Won’t Win Over Gen Z. Here’s What Will
During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying le [...]
Amazon to Close All Amazon Fresh and Go Stores
Amazon.com is closing its branded brick-and-mortar grocery stores, with the company consolidating its physical strategy under the Whole Foods name, re [...]
SharkNinja CEO Mark Barrocas on Building Strong Consumer Advocacy
At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan spoke with Mark Barrocas, CEO of SharkNinja [...]
Stadium Goods’ Strategy Behind a 268% Jump in Email Revenue
Stadium Goods ,a premium sneaker and streetwear marketplace, saw email revenue jump 268 percent year-over-year this Black Friday. That kind of lift di [...]
3 Ways Agentic AI is Transforming Retail Advertising
Shoppers today encounter ads almost everywhere — from social media feeds and TV commercials to grocery store displays. This creates tremendous opportu [...]
2026: The Year In-Store Media Becomes Real-Time, Responsive, and Radically More Creative
Retailers spent the past few years modernizing e-commerce and loyalty programs. 2026 is the year in-store experiences get the same treatment. Two shif [...]
How Hybrid AI Will Transform Payments in 2026
Payments innovation is no longer about simply adopting artificial intelligence. It’s about pairing intelligent systems with human-in-the-loop accounta [...]
How Groupe Dynamite is Personalizing its POS With Agentic AI
At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan interviewed Dave Stevens, chief technology [...]