Author: Cyrus Pari
I am a marketing professional
The New Shopper Isn’t Human
The way people interact with retail sites is changing, and this past holiday shopping season made that very clear. Shoppers have relied on comparison [...]
Small Business Marketing Predictions for 2026
As we begin a new year, one message from small businesses is clear: marketing has never been more competitive, more dynamic, or more essential to grow [...]
Why AI is the Most Important Equalizer Small Retailers Have Ever Had
Retail has never been more technologically advanced and yet never more overwhelming. Over the last decade, marketing tools multiplied, customer journe [...]
lululemon Pauses Online Sales of New Workout Line ‘Get Low’ After Complaints
lululemon athletica said on Tuesday that it has paused online sales of a new workout line called “Get Low” after user complaints. Users on Reddit comp [...]
Pacsun Uses Agentic Checkout for Seamless CX
While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Shirley Gao, chief digital and inf [...]
Dealing With Frustrated Customers? AI Can Help Your Teams Stay Ready
When import thresholds shifted this summer, enterprise retailers faced sudden operational disruptions. Packages that previously entered the country du [...]
What Brands Get Wrong About Personalization and How to Fix it in 2026
Most brands talk about personalization like they’ve mastered it. However, personalization is still mostly smoke and mirrors. If customers click your e [...]
The Power of Gathering: Why Shared Experiences Are the New Growth Engine for Local Business
For years, streaming was a solitary experience. We curled up on the couch, binged shows on our own schedules, and shared quick reactions in group chat [...]
Walmart Announces Leadership Changes as John Furner Takes Over as Global CEO
Walmart announced a series of executive changes late last week as John Furner prepares to take over as CEO of the world’s largest retailer on Feb. 1, [...]
2026 Retail Outlook: Where Smart Bets Will Pay Off
As retailers and investors therein plan for 2026, the big picture matters. Expect continued attention to inflation, interest rates, and consumer confi [...]