Tentpole Events Are a Loyalty Opportunity, Not Just a Sales Driver

More than 10 years after Amazon.com launched Prime Day, tentpole deal days from Walmart, Target, Best Buy and others have become major events akin to

More than 10 years after Amazon.com launched Prime Day, tentpole deal days from Walmart, Target, Best Buy and others have become major events akin to the holiday months. And while not on the level of the holiday shopping period that runs November through December — when retailers earn upwards of 30 percent of their revenue […]