Online shopping behavior in 2026 is being reshaped in real time. Consumers are experiencing a fragmented, AI-driven landscape where discovery happens
Online shopping behavior in 2026 is being reshaped in real time. Consumers are experiencing a fragmented, AI-driven landscape where discovery happens everywhere: from social feeds and creator content to large language models (LLMs) that surface recommendations in a single response. In fact, more than 70 percent of consumers want generative AI integrated into their shopping […]
