For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines,
For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, shoppers are turning to AI assistants and large language models (LLM’s) to research purchases, compare options, and receive recommendations. Now, AI’s influence is extending into the transaction itself. Recent announcements from major […]
