Author: Cyrus Pari

I am a marketing professional

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When Green Undermines Gold: Sustainability Risks in Luxury Fashion

Luxury fashion — defined by heritage, craftsmanship and exclusivity — is now under pressure to operate more sustainably. As global demand for environm [...]

Agentic AI is Poised to Be the Biggest Retail Disruption Since E-Commerce

The retail world is facing its third revolutionary shift in just a couple of decades, following the rise of mass marketplaces, which were preceded by [...]

Bridging the Generational Skills Gap in Retail With AI-Enhanced Training

The retail industry is entering a pivotal period as it braces for a significant shift in its workforce. Nearly 60 percent of retail employees aged 55 [...]

Target Leads US in Trademark Applications Amid Private Label Push

Target filed more trademark applications than any other company in the U.S. last year, reflecting its aggressive push to expand its private-label port [...]

Why Experiential Gifting is Taking Off and Where it’s Headed Next

In a world focused on doing more with less, experiential gifting has emerged as a standout trend, resonating across demographics and regions. At Tingg [...]

Digital Signage and A/V Trends Revitalizing In-Person Retail

With the rise of e-commerce and an increasingly digital society, brick-and-mortar stores are looking to technology to revitalize their offerings and, [...]

Growth and Strategic Shifts of Influencer Marketing

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right. In [...]

How Tariffs Are Forcing a Strategic Reset Across the Retail Supply Chain

The global supply chain has been tested repeatedly in recent years, from pandemic shortages to disruptions in the Suez and Panama Canals. While many r [...]

Prime Day is here! Check out Today’s Big Deals and save on brands like Samsung and Levi’s

Today's Big Deals—our new themed daily deal drops from top brands—launch daily at midnight PDT. [...]
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