Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to sustain. Deloitte found th
Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to sustain. Deloitte found that 67 percent of retail executives expect to raise their free shipping thresholds in 2026, while Salesforce reports that free shipping remains the most important factor influencing where consumers across every income level will […]
