Author: Cyrus Pari

I am a marketing professional

1 30 31 32 33 34 141 320 / 1408 POSTS

From Checkout to Crisis: Subcontractor Risk in Retail Contracts

Today’s retail operations rely on more than just products or e-commerce design. Behind the scenes, fulfillment providers depend on regional couriers, [...]

Don’t Wait: Why Holiday Campaign Planning Needs to Start Now

For consumers, late summer might feel early to talk about the holidays. However, retailers know the holiday season no longer starts in November — and [...]

The Future of Commerce Media Isn’t Retail. It’s Everywhere

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center. And then there’s commerce media, a [...]

lululemon Names First Chief AI and Technology Officer

lululemon on Tuesday announced that it has appointed Ranju Das as chief AI as technology officer, effective Sept. 2. In this newly created role, Das w [...]

In the Age of Digitization, Simplicity and Scale Are Retailers’ Tools to Success

From local businesses to popular big-box chains to luxury stores and everything in between, “success” looks vastly different for every retailer. Maint [...]

How Agentic AI in E-Commerce May Transform the Brand-Customer Relationship

While artificial intelligence is infiltrating into e-commerce, agentic AI is the one area it’s perhaps noticed the most. The pace of change on this fr [...]

Shoppers Are Leaning Into AI: Here’s How Retailers Can Do the Same

Shoppers are used to opening their wallets during Black Friday, Amazon Prime Day, and the annual or semi-annual sales they’ve come to know. However, a [...]

The Q4 AI Advantage: Turn Holiday Browsers Into Buyers With Conversational Commerce

With the Q4 holiday season critical for most consumer-focused retailers, there’s still time to make some additions to the e-commerce technology stack. [...]

Foot Locker Shareholders Approve Acquisition by Dick’s Sporting Goods

Foot Locker shareholders voted to approve the footwear and apparel retailer’s acquisition by Dick’s Sporting Goods, which was announced in May. Shareh [...]

DTC to Shelf: Why Cult Followings Are Now Retail Leverage

For years, the path to grocery store shelves was predictable. Today, however, direct-to-consumer (DTC) brands are rewriting that playbook. By combinin [...]
1 30 31 32 33 34 141 320 / 1408 POSTS