Author: Cyrus Pari
I am a marketing professional
4 Easy Ways to Win Over Gen Z Shoppers Without Saying a Word
Are you losing sales because customers would rather tap than talk? GoDaddy’s new Consumer Pulse survey of 1,500 U.S. shoppers suggests you might be. I [...]
Vuori Accelerates Store, E-Commerce Expansion Plans
Performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia, reports Fashion United. Th [...]
Target to End Price-Matching Policy
Target is ending its guarantee to price-match Amazon.com and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TO [...]
Navigating Back-to-School 2025: Key Strategies for Retail Pricing Success
In today’s volatile economic climate, retailers are under immense pressure to make every pricing decision count — particularly during high-stakes reta [...]
From Reactive to Proactive: How Remote Video Monitoring Security is Reshaping the Retail Workforce Experience
Employee safety and well-being have become essential to operational success. While enhancing the customer experience is still key, retailers are reali [...]
Stopping Fraud Before it Starts: How Payments Platforms Are Using AI to Fight AI
A recent survey from the Association for Financial Professionals revealed payment fraud is up while fraud recovery rates have plummeted. And this may [...]
How Kendra Scott is Enhancing its Digital Shopping Experience
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kamanasish Kundu (KK), senior vice president and head of e-commerce and di [...]
Retailers, It’s Time to Start Preparing for the Holiday Season
By now, retailers are used to disruption – from the pandemic to the Red Sea shipping crisis, instability has become the norm. This year, tariffs may c [...]
NRF: Tariffs, Inflation Sparking Earlier Back-to-School Shopping
A new survey from the National Retail Federation (NRF) released Tuesday reveals that shoppers are already spending for the back-to-school season in th [...]
How to Make the Most of AI-Powered Search
Over the past decade, e-commerce search methods have evolved from simple text-based searches to more advanced, semantic, vector-based searches. Genera [...]