Author: Cyrus Pari
I am a marketing professional
NRF: Tariffs, Inflation Sparking Earlier Back-to-School Shopping
A new survey from the National Retail Federation (NRF) released Tuesday reveals that shoppers are already spending for the back-to-school season in th [...]
How to Make the Most of AI-Powered Search
Over the past decade, e-commerce search methods have evolved from simple text-based searches to more advanced, semantic, vector-based searches. Genera [...]
Inflation Isn’t Your Real Problem, Pricing Inertia Is
Retailers are feeling the squeeze. Costs are up across the board, from labor and materials to logistics, and with inflation lingering in many global m [...]
Commerce Media Versus Retail Media: Understanding the Value Exchange
The growth of retail media has been stratospheric, with spend forecast to reach more than $176 billion in 2025. Retail media networks (RMNs) are an in [...]
Amazon Prime Day 2025 Sales Top Records
Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previou [...]
AI is Leveling the Playing Field For Beauty. Are You in the Game?
In the beauty industry, data has long been a source of power. From spotting emerging trends to shaping product development and marketing strategies, a [...]
Maximizing Checkout: Unlocking New Revenue Streams Through First-Party Data
Retailers are navigating a complex economic environment marked by inflationary pressures, tighter consumer spending and increasing scrutiny on marketi [...]
Driven by AI: The Evolving Roles of Frontline Retail Workers
Artificial intelligence (AI) is undeniably transforming the retail industry, streamlining operations and redefining the future of work. However, much [...]
Retail’s Next Move: Inside the Payment Strategies Driving U.S. Small Business Success
Small American retailers are under mounting pressure to match the service levels provided by larger brands, especially when it comes to payments. Cons [...]
The Economics of Commerce Excellence: Rewriting Retail’s Playbook With Unified Commerce
Retail’s economic playbook has been rewritten. In today’s high-stakes retail game, the rules aren’t just changing — they’re being upended entirely. Di [...]