Author: Cyrus Pari
I am a marketing professional
How US Brands Can Prepare for Digital Product Passports
The Digital Product Passport (DPP) initiative coming out of the European Union is already reshaping how brands think about product data. While its ini [...]
Amazon Pharmacy introduces in-office kiosks to help patients get medications immediately after appointments
Innovative pharmacy kiosks at One Medical offices will allow patients in select areas to receive medications within minutes of their appointment, clos [...]
Rite Aid Closes All Remaining Stores, Goes Out of Business
Rite Aid, once one of America’s biggest pharmacy chains, shuttered its remaining 89 stores this week after filing for bankruptcy in May for the second [...]
Big Lessons From Small Players: What Retail Executives Can Learn From SMB AI Adoption
Artificial intelligence is evolving quickly in retail, but adoption looks very different depending on the size of the company. Large retailers have re [...]
Beyond Traditional Segmentation: How AI is Changing the Dynamic Content Game
Wondering what your customers really want? Right now? In 2025? Here it is: Customers want brands to meet them where they are, in real time, with made- [...]
How to Personalize and Test Direct Mail Campaigns
Retailers are sharpening their strategies as consumer expectations shift toward more personalized and relevant experiences. With email inboxes overflo [...]
Authenticity is Priceless in the Age of AI
As artificial intelligence infiltrates nearly every aspect of a consumer’s digital life and product purchasing journey, one topic of contention is “AI [...]
The best Prime Big Deal Days deals on Amazon devices, from Kindle bundles to Ring doorbells
Save big on select Kindle, Echo devices, Ring doorbells, and more this Prime Big Deal Days. [...]
Prime Big Deal Days 2025 is here! Check out 42 of the best deals to shop now from brands like Bose and LEGO
Follow along during Prime Big Deal Days for some of the best deals, as well as tips for making the most of the holiday kick-off shopping event. [...]
Adobe: Online Holiday Sales to Increase 5.3%, But Growth Slowing
Online holiday spending in the U.S. is expected to increase 5.3 percent year-over-year to $253.4 billion, according to an Adobe Analytics report relea [...]