Author: Cyrus Pari
I am a marketing professional
Beyond the Box: How Subscription Brands Can Overcome Global Shipping Challenges
Type “unboxing” into YouTube and you’ll find thousands of videos, many with millions of views, revealing the contents of a package. What started as a [...]
Preventing Return Fraud Can Still Be Customer Centric
Fraud in retail is on the rise; retailers reported a whopping 93 percent increase in the average number of shoplifting incidents per year in 2023 vs. [...]
Amazon’s 2025 Toys We Love list: The ultimate kids’ gift guide
From toys for any budget to nostalgic relaunches, the annual list for 2025 spotlights the biggest toy trends, making it easier to find the perfect gif [...]
Barnes & Noble to acquire Books Inc., Saving 174-Year-Old Store From Bankruptcy
Books Inc. will live on — as a Barnes & Noble brand. The 174-year-old San Francisco-based bookstore chain, which filed for bankruptcy early this y [...]
How Smart Brands Orchestrate Authentic Experiences That Convert
In the rapidly evolving retail world, consumers are becoming increasingly discerning. They’ve grown weary of superficial personalization efforts that [...]
What is RxPass from Amazon Pharmacy? Here’s everything to know
The $5 monthly medication subscription for Prime members offers access to over 50 common generic medications for chronic conditions with free delivery [...]
The Silent Decision-Makers: Tapping Into the Hidden Buying Journey
In order to focus efforts on the appropriate demographic, any successful marketing strategy must include a step to determine the target buyer. In fact [...]
Sitting on the Sidelines Isn’t a Business Strategy; In Fact, it’s Ruining Your Brand
In today’s unpredictable global economy, retailers of all sizes, from big-box chains to regional grocers, are now taking a pervasive “wait and see” bu [...]
RMNs’ $100B Blindspot: Solving Attribution in Physical Stores
Retail media networks (RMNs) have become one of the fastest-growing segments in advertising. In the United States alone, brands are expected to spend [...]
Amazon Ends Prime Perk of Sharing Free Shipping Outside Household
Amazon.com is eliminating its Invitee program that allowed Prime members to share their free shipping benefits with nonmembers outside the household, [...]