Author: Cyrus Pari
I am a marketing professional
When is Cyber Monday 2025 sale? Here’s what you need to know
With Cyber Monday coming up soon, we're here to answer all your questions. [...]
Gymshark Signs Wholesale Deal With Dick’s Sporting Goods
UK-based Gymshark has signed a deal with Dick’s Sporting Goods to bring its athletic apparel to the sporting goods chain, starting with 12 locations. [...]
To Get Incremental Spend in Q4, RMNs Need to Automate
Amazon.com is the undisputed ruler of retail media, taking up 40 percent of total ad spend in the category with an 18 percent year-over-year growth in [...]
6 Marketing Traps That Could Cost You Big This Holiday Season
While the holiday season has been dubbed “the most wonderful time of the year,” the fourth quarter also represents an intense, make-it-or-break-it per [...]
Amazon’s Holiday Kids Gift Book has every thing for every adventure
The full-color book features a curated wonderland of stories and games, with exclusive and top-rated toys perfect for physical and digital playtime. [...]
The Impact of Tariff Volatility on Holiday Supply Chains
Retailers and manufacturers are facing one of the most uncertain holiday shopping periods in recent memory. Tariff uncertainty, shifting global trade [...]
From Stockroom to Strategy: Why Inventory Management is Now a Board-Level Decision
Inventory management has decisively moved out of the back-office and into the boardroom. In 2025, CEOs and CFOs routinely cite inventory strategy as a [...]
Amazon to Cut About 14,000 Corporate Jobs in AI Push
Amazon.com announced on Tuesday it will reduce its global corporate workforce by about 14,000 people, with more cuts expected next year, in a major sh [...]
The Attribution Illusion: Why Old Metrics Are Failing Retail Brands
For decades, marketers have operated under a kind of mass delusion: we’ve clung to vanity metrics — e.g., impressions, clicks, and platform-reported c [...]
Why Cybersecurity Month is the Right Time to Re-Evaluate Your Payment Data Compliance
October is National Cybersecurity Awareness Month, and it’s the ideal time for retailers to revisit their data security practices. Among shifting comp [...]