Author: Cyrus Pari
I am a marketing professional
How Boot Barn is Shaping the Next Chapter of Western Americana Aesthetic
In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, [...]
Saks Global CEO Steps Down as Bankruptcy Looms
Just days after the The Wall Street Journal reported that Saks Global is preparing for bankruptcy, having missed a $100 million debt payment, it annou [...]
Waiting to Act on Evolving Shopper Behavior is a Mistake No One Should Make Again
Back in 2020, when COVID hit, a lot of companies hit pause. Research was shelved, campaigns went quiet, and budgets froze while teams waited to see ho [...]
2026 and Beyond: Retailers Turn Customer Data Into Real-Time Intelligence
If the last few years were about experimenting with artificial intelligence, 2026 will be about making it actually work. Retailers have spent a huge a [...]
Resilience in Retail: Supply Chain Strategies Fit for Today’s Challenging Market
In today’s dynamic market, retailers have the unique opportunity to strengthen their operations while navigating challenges such as new economic polic [...]
For CPGs, the ‘Fifth Quarter’ is an Opportunity to Win Share
The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Chris [...]
Primark’s U.S. Marketing Head on Brand Building and Store Expansion
In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global fashio [...]
Barnes & Noble to Open 60 New Stores in 2026
Barnes & Noble is opening more stores for readers to shop at in the new year. After nearly two decades of “declining store numbers,” the bookselle [...]
Why Physical Stores Still Matter: Building Trust in the Digital Age
We’ve all heard the narrative: brick-and-mortar retail is dying, e-commerce is the future and physical stores are relics of a bygone era. But here’s w [...]
AI Orchestration: The Engine of Smarter Retail Workflows
For retailers today, meeting customer expectations takes more than adding artificial intelligence tools. The real impact comes when those tools work t [...]