Global e-commerce returns reached nearly $850 billion in 2025, according to the National Retail Federation (NRF), and the number keeps climbing. The i
Global e-commerce returns reached nearly $850 billion in 2025, according to the National Retail Federation (NRF), and the number keeps climbing. The industry’s response is a familiar one: stricter return policies, return fees, warehouse process optimization. However, these measures treat symptoms. The real cause lies elsewhere, and earlier. It forms in the consumer’s mind long […]
