Imagine a shopper standing in a physical retail aisle. In the span of two minutes, they flip open a mobile app to check a digital product page, then h
Imagine a shopper standing in a physical retail aisle. In the span of two minutes, they flip open a mobile app to check a digital product page, then hop over to an artificial intelligence assistant to verify a specific compatibility question. The shopper isn’t marveling at your corporate “omnichannel architecture.” They’re just trying to buy […]
