Retailers tend to judge loyalty success by penetration, which measures the share of transactions tied to a member account. It’s an easy number to repo
Retailers tend to judge loyalty success by penetration, which measures the share of transactions tied to a member account. It’s an easy number to report and an easy one to feel good about. However, penetration mostly counts people who were already coming in. It doesn’t show whether the program created a new visit, held off […]
