For years, digital commerce was built around a simple assumption: people search, compare and decide. Businesses optimized every part of that journey,
For years, digital commerce was built around a simple assumption: people search, compare and decide. Businesses optimized every part of that journey, investing in better websites, more effective marketing, and faster checkout experiences. That assumption is breaking down. Artificial intelligence is increasingly helping consumers research products, evaluate alternatives, and make purchasing decisions before they ever […]
