Author: Cyrus Pari
I am a marketing professional
The New Digital Paradigm: How Your Brand Will Be Discovered in 2026
The adoption of artificial intelligence has transformed digital marketing. Traditional search engine optimization efforts are now incorporating GEO (g [...]
Total Retail Talks Celebrates 500 Episodes! Reflecting on Over 10 Years of Insights and Stories
We’re excited to share a major milestone for Total Retail Talks: the release of our 500th episode! Since launching the podcast in 2015, we’ve spent mo [...]
The Agentic Shift: Why Retail’s AI Focus is Moving From Efficiency to Agility in 2026
The retail industry is already steeped in the nonstop buzz of artificial intelligence. While hype is high, action is lagging. The time is now to accel [...]
The Performance Marketing Channel Retailers Are Overlooking
Retailers are rethinking their performance marketing mix as customer acquisition costs climb and consumer behavior becomes more value-driven. Search h [...]
AI Shouldn’t Shrink Retail Marketing Budgets. But It Will Force New Thinking
I once had a boss I thought was kind of ridiculous. A larger-than-life persona topped off with a pair of ludicrous luxury sneakers. You can imagine my [...]
Stitch Fix is Using AI Tools to Improve CX
At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan interviewed Tony Bacos, chief product and t [...]
Allbirds to Close All Full-Price US Stores
Sustainable footwear brand Allbirds announced Wednesday it would be shuttering all full-price U.S. stores by the end of February in an effort to focus [...]
Why Smart Retailers Are Turning ESG Compliance Into a Competitive Advantage
As 2026 gets underway, retail leaders are facing a hard truth. ESG compliance is no longer a box to check. Treating it like one is now a liability. Ne [...]
4 Lessons Learned From the 2025 Holiday Shopping Season
The way people shop during the holidays has shifted so dramatically that the old idea of a single “peak” moment no longer fits. What used to be a fran [...]
Breaking Down Silos: Why AI Shopping Success in 2026 Demands Retail Agility
Retailers have been hearing about “the future of AI” for years, but 2026 is the year it will become operational. Artificial intelligence is quickly mo [...]