Author: Cyrus Pari
I am a marketing professional
The Free, Organic Myth: What Retail Marketers Keep Getting Wrong About Customer Acquisition Costs
There’s a belief embedded in retail marketing culture that organic traffic is essentially free. It shows up in merchant budget presentations, agency p [...]
What an Amazon GM actually does all day—and why he compares it to running a small town
On a recent episode of the Learn and Be Curious with Doug Herrington podcast, a fulfillment center leader explains what the job actually looks like. [...]
Amazon launches Prime in South Africa with unlimited free delivery, savings, and entertainment benefits
For the first time ever, Amazon Prime members in South Africa will be able to shop Prime Day. [...]
How AI is Moving CPG Monetization to the Point of Decision
For decades, promotions have been set in advance. Brands plan offers, retailers load them, and shoppers either see them or don’t. The structure leaves [...]
AI in Retail: How it’s Being Used, Where Trust is Falling Short, and What Retailers Can Do About It
Artificial intelligence is changing how customers shop, with AI-driven e-commerce sales estimated to be over $144 billion by 2029. Now, retailers are [...]
Amazon Announces 2026 Prime Day Dates
Amazon.com announced Monday that its annual Prime Day event will return June 23–26, bringing millions of exclusive deals to Prime members across more [...]
How Retailers Can Keep Cross-Border E-Commerce Moving in an Era of Permanent Trade Disruptions
International retailers have spent the past year navigating a trade environment defined by constant change. Tariffs shifted with little warning. Custo [...]
Why Third-Party Credibility is Retail’s New AI Discovery Advantage
Artificial intelligence is changing where and how buyers discover retail brands. Shoppers who once searched across product pages, marketplaces, review [...]
Early screenings to Sony Pictures’ ‘Spider-Man: Brand New Day’ will be available for U.S. Prime members
Prime members will have the chance to watch ‘Spider-Man: Brand New Day’ on July 29 in select theaters, two days before the film's wide release in the [...]
When is Amazon Prime Day 2026? Shop deals June 23-26
Amazon's annual summer shopping event brings millions of deals across more than 35 categories, with early offers already available. [...]