Author: Cyrus Pari
I am a marketing professional
From Guesswork to Guarantees: RFID as the Truth Layer for Agentic Omnichannel Retail
The first brush with “agentic shopping” often feels deceptively simple. A short ChatGPT or Gemini prompt, “Find a blue quarter-zip sweater in men’s si [...]
What’s the Missing Link in Consumer AI Agents?
Imagine you’re a retailer that guides a shopper to an artificial intelligence agent to return a pair of shoes. From a system perspective, measuring th [...]
Beyond the Frame: Why Video is the Strategic Supercharger for Modern DOOH
Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of [...]
What toilet paper taught Amazon about delivery speed
In the latest episode of the ‘Learn and Be Curious’ podcast, Amazon's CEO of Worldwide Stores, Doug Herrington, discussed how Same-Day Delivery transf [...]
Amazon introduces faster delivery with new 1-hour and 3-hour options
Customers in a growing number of cities and towns can now get over 90,000 products delivered to their doorstep in three hours or less. [...]
David’s Bridal Launches Wholesale Division With a Focus on Independent Boutiques
David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent bou [...]
How I Combined GPT With Classical Optimization to Make Retail AI 85% Faster
In large retail operations, category management teams spend significant time deciding which product goes onto which shelf and in which order. Shelf sp [...]
Unlocking the Frontline Edge: How AI is Powering Retail Innovation
Artificial intelligence is transforming customer experience (CX) online, but what about CX in the physical world? Frontline employees play a direct ro [...]
Retail Messaging at a Crossroads: Why Modernization Can’t Wait
For retailers, the mobile inbox has become an extension of the storefront. Promotional alerts, order updates, loyalty rewards and curbside pickup conf [...]
Durability, Resale and Repair: How Jackalo Enables Circularity in Childrenswear
In episode 503 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Marianna Sachse, founder and CEO of Jackalo, the first circular childrensw [...]