Author: Cyrus Pari
I am a marketing professional
New York Fashion Week is No Longer Just About the Runway, But the Data Behind it
New York Fashion Week (NYFW) has always been about more than what happens on the runway. Look behind the shows and you’ll see a real-time signal of ho [...]
Target Lowers Prices on More Than 3,000 Products
Target announced on Wednesday it was reducing prices for more than 3,000 “on-trend” items across apparel, home baby, food and beverages for spring. Th [...]
7 Signs Your Returns Management Process Needs an Upgrade
Peak season may be behind us, but for many warehouses and third-party logistics (3PLs) providers, the real test begins after the holidays. The returns [...]
The Silent Killer in Your Assortment: Why Over-SKU’ing is Draining Your Margins
Retail doesn’t have a markdown problem. It has an overassortment problem that shows up as markdowns. The distinction matters. Markdowns are the sympto [...]
Amazon introduces feeds to make it easier for merchants to reach more customers through AI-powered Shop Direct
In response to interest from merchants, Amazon is making it easier to sign up to participate in Shop Direct through third-party feeds that streamline [...]
Generative AI is Quietly Rewiring the Product Data Supply Chain
Generative artificial intelligence is quietly rewiring the product data supply chain. AI can now read, structure and reason over product information a [...]
Fabletics Launches First Denim Collection
Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure categ [...]
Amazon launches Health AI agent on Amazon website and app with free 24/7 access to virtual care for Prime members
The new Health AI answers questions, explains health records, manages prescription renewals, books appointments, and more. [...]
Retail’s AI Wake-Up Call: How Retailers Can Reclaim the Customer Journey
For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were [...]
Consumer Anxiety is Reshaping Retail. Technology is the Antidote
A new global consumer survey from SOTI, Retail Tech Assessment: Opportunities for Enhanced Consumer Experiences, reveals a retail landscape shaped by [...]