Author: Cyrus Pari
I am a marketing professional
AI Agents: The New Shoppers Changing Commerce Forever
We’re entering a new phase of commerce, and it’s a big one. Shoppers are starting to hand the work over to artificial intelligence agents. Not just th [...]
3 Identity Security Trends Retailers Can’t Ignore in 2026
After a turbulent 2025, retailers were hoping for a strong golden quarter to close out the year. But their adversaries also typically thrive during th [...]
Where Retailers Will Win the Next Impulse Purchase War
Impulse purchases used to be inescapable for consumers. You would spend the afternoon combing through every aisle of the store for the best deals, the [...]
PwC’s Kelly Pedersen Talks Gen Z Behavior and AI Investment Trends
At the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Kelly Pedersen, global retail leader at [...]
OpenAI to Test Ads on ChatGPT
OpenAI, maker of artificial intelligence large language model ChatGPT, announced on Friday it would begin testing ads in the U.S. to users on the free [...]
How to Protect Your Brand From Web Privacy Lawsuits
Many retailers assume that complying with the latest privacy laws or using trusted platforms is enough to stay protected, and that privacy lawsuits ar [...]
When Every Sale Counts: How Merchants Stay Organized in the New Year
January often means merchants can finally exhale after the holiday sprint. Demand has normalized, but something feels off. The register was busy. Sale [...]
Amazon One Medical introduces agentic Health AI assistant for simpler, personalized, and more actionable health care
This AI-powered health assistant provides 24/7 health guidance and takes action to connect you to your provider, book appointments, read labs, and man [...]
The New Shopper Isn’t Human
The way people interact with retail sites is changing, and this past holiday shopping season made that very clear. Shoppers have relied on comparison [...]
Small Business Marketing Predictions for 2026
As we begin a new year, one message from small businesses is clear: marketing has never been more competitive, more dynamic, or more essential to grow [...]