Author: Cyrus Pari
I am a marketing professional
How Checkout Costs Retailers a Share of $18 Trillion in Spending
I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a [...]
Top Brands Get Half Their Email Revenue From 6% of Sends. Here’s What Those Sends Are and How to Replicate Them
Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends [...]
Human First, AI Second: The Difference Between Showing Up and Being Remembered
Between the Super Bowl, the Winter Olympics, and the NBA All-Star Game, winter 2026 drove an influx of competitive campaigns with significant budgets. [...]
Why Your Future Top Customer May Never Actually Visit Your Homepage
For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? [...]
Estee Lauder Calls Off Merger With Spanish Beauty Group Puig
Estée Lauder has decided to terminate a potential merger with Spanish beauty group Puig, reports CNBC. The American beauty giant, which owns the Clini [...]
Winning the K-Shaped Economy: Why Gen Z is Retail’s Biggest Growth Engine (and Hardest Target)
Retailers entered 2026 bracing for a slowdown, with a clear expectation that younger consumers, particularly Gen Z, would pull back on discretionary s [...]
4 Reasons Your Retail Fulfillment Tech Investment Keeps Falling Short
Most retail fulfillment technology investments don’t fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-w [...]
e.l.f. Beauty to Roll Back Some Tariff Price Increases
e.l.f. Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a sli [...]
The 2 AI Mistakes Costing Retailers Customer Trust
Retail doesn’t get a slow season anymore. E-commerce keeps compressing the calendar, driving nonstop demand across channels, and the pressure to keep [...]
The Law of Private Labeling
Ordinary retail is simple: the store sells other companies’ brands. The shopper wants TIDE, NIKE, RAO’S, or LA ROCHE-POSAY, and the retailer earns a m [...]