For a long time, retail media barely registered as marketing. Budgets often sat with trade or sales teams rather than the marketing department. It’s g
For a long time, retail media barely registered as marketing. Budgets often sat with trade or sales teams rather than the marketing department. It’s grown into something closer to a hundred channels, heading in a direction that makes reporting harder. And it now lands squarely on the marketing team’s plate. U.S. retail media ad spending […]
