Author: Cyrus Pari
I am a marketing professional
Prime Big Deal Days is back October 7–8: Here are 5 shopping tips to save big during the event
Kick off your holiday shopping with savings from popular brands like LEGO, KitchenAid, and Beats. [...]
How Prime members can get early tickets for ‘Wicked: For Good’ only on Fandango
Prime members will be able to buy tickets to the early screening of ‘Wicked: For Good’ and see it four days before its theatrical release. [...]
VF Corp to Sell Dickies to Bluestar Alliance for $600M
VF Corp has announced that it is selling its workwear brand Dickies for $600 million in cash to brand management company Bluestar Alliance. The deal c [...]
Squeezing Success: The Rise of Lemon Perfect
In episode 490 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yanni Hufnagel, founder and CEO of The Lemon Perfect Company, an organic l [...]
The Back-to-School Battlefield: How Unified Commerce Turns Chaos Into Confidence
Putting on new shoes, seeing old friends, and inching ever closer to adulthood: for many children, “back-to-school” is an event characterized by reluc [...]
Beyond the Box: How Subscription Brands Can Overcome Global Shipping Challenges
Type “unboxing” into YouTube and you’ll find thousands of videos, many with millions of views, revealing the contents of a package. What started as a [...]
Preventing Return Fraud Can Still Be Customer Centric
Fraud in retail is on the rise; retailers reported a whopping 93 percent increase in the average number of shoplifting incidents per year in 2023 vs. [...]
Amazon’s 2025 Toys We Love list: The ultimate kids’ gift guide
From toys for any budget to nostalgic relaunches, the annual list for 2025 spotlights the biggest toy trends, making it easier to find the perfect gif [...]
Barnes & Noble to acquire Books Inc., Saving 174-Year-Old Store From Bankruptcy
Books Inc. will live on — as a Barnes & Noble brand. The 174-year-old San Francisco-based bookstore chain, which filed for bankruptcy early this y [...]
How Smart Brands Orchestrate Authentic Experiences That Convert
In the rapidly evolving retail world, consumers are becoming increasingly discerning. They’ve grown weary of superficial personalization efforts that [...]