Every golden quarter, retailers place the same high-stakes bet. How much gifting stock is enough? Gift packs sit at the sharpest edge of this trade-of
Every golden quarter, retailers place the same high-stakes bet. How much gifting stock is enough? Gift packs sit at the sharpest edge of this trade-off. If you underforecast, you’ll watch peak season revenue walk out the door; if you overforecast, January becomes a season of clearance rails, heavy discounting and eroded margin. However, optimal forecasting […]
