Agentic artificial intelligence is getting better at helping shoppers picture a purchase. Generative virtual try-on can place a dress on a shopper’s p
Agentic artificial intelligence is getting better at helping shoppers picture a purchase. Generative virtual try-on can place a dress on a shopper’s photo. Conversational tools can cut a large catalog down to a handful of options. That’s real progress. What these experiences often leave unresolved is the question that decides whether an apparel purchase feels […]
