Author: Cyrus Pari
I am a marketing professional
A Retailer’s Guide to Cloud Hosting: Winning the Holiday Shopping Season
Last year’s holiday season set new records for online shopping, with e-commerce sales on Black Friday climbing more than 10 percent and Cyber Monday s [...]
Bringing Shoppers Back In-Store With Personalized Experiences
The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in digital connectivity and dependence. Online shopping did [...]
4 ways Amazon is delivering for communities during the holidays and year-round
Whether it’s donating toys and essential items during the holidays, or bringing meals from food banks to families throughout the year, Amazon supports [...]
How Engage People Connects Rewards and Payments to Drive Loyalty
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Len Covello, chief technology officer at Engage People, the only [...]
Demystifying Retail Communications: Tips for Reaching Your Customer
Retail isn’t dying, it’s evolving. The challenge today isn’t just about getting people in the door; it’s about earning their attention in a world full [...]
How Creator-Led Commerce is Reshaping the Holiday Season … and Why TikTok Shop is Leading the Shift
TikTok Shop has moved from an experimental feature to one of the most influential retail channels in the U.S. As brands build their holiday strategies [...]
How Retail Security Teams Can Thwart Cybercriminals This Holiday Season
‘Tis the season for online shopping to skyrocket, and that means ’tis also the season for cybercrime to soar. Now is the time for retail security team [...]
Making or Breaking Holiday Shopping
As retailers try to make the best of another holiday season, consumers are clear on what drives their buying behavior, including what makes them walk [...]
Black Friday Shines Online, Stabilizes Offline
Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion, [...]