Author: Cyrus Pari
I am a marketing professional
How to use Amazon’s price history feature
Amazon’s agentic AI assistant for shopping now shows customers a full year of price history on products in the U.S., UK, and India. [...]
Amazon’s CEO of Worldwide Stores explains why telling your team to ‘move faster’ doesn’t work
Doug Herrington shares his approach to helping teams move fast without sacrificing quality. [...]
Amazon’s Prime Day event is back this June
Prime members around the world can shop epic deals across top brands, trending items, and more. [...]
H&M Debuts on Nordstrom Marketplace
H&M launched on Tuesday on Nordstrom Marketplace, expanding the brand’s reach and marking its first launch on a curated retail marketplace in the [...]
AI Shopping Creates an Opportunity for Retailers to Reimagine the New Storefront
Something strange is happening in e-commerce. Consumer spending is up. Online time is up. Yet traffic to major retail websites is declining. The answe [...]
Why the Next Era of Commerce Media is a Human Challenge
For years, the conversation around commerce media has been dominated by technology and data. The industry has obsessed over the fixtures, including th [...]
Agentic AI Will Transform CX — But Only if Brands Unify Their Data
Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and or [...]
Big Food’s Brand Reckoning: Why Scale Isn’t the Same as Resonance
Consolidation has long been a key growth strategy across retail and CPG. Big companies have spent decades buying up competitors, acquiring niche brand [...]
Ace Hardware Launches AI Assistant to Strengthen In-Store Service
Ace Hardware, the world’s largest hardware cooperative, has launched Hey ARMA, an artificial intelligence-powered assistant designed to support its na [...]
Amazon’s ‘Hear the highlights’ shopping feature now lets you ask questions and get real-time answers
AI-powered audio shopping feature now lets you ‘Join the chat,’ asking questions by text or voice and getting tailored answers as you listen. [...]