Author: Cyrus Pari
I am a marketing professional
Making Payments AI‑Ready: Outcomes, Guardrails, and Scale
Artificial intelligence is already reshaping retail payments in practical ways. The impact is not theoretical. It is visible in how transactions are a [...]
How Viral TikTok Growth is Leaving DTC Brands Vulnerable to Costly Logistics Breakdowns
A brand posts a TikTok video about its new perfume and watches it take off overnight. Thousands of orders pour in and it looks like the breakthrough e [...]
Retail and CPG’s Precision Era: How AI is Reshaping Forecasting, Fulfilment and Customer Engagement
Retail and consumer packaged goods (RCPG) companies have entered a definitive phase where operational precision is no longer a competitive advantage b [...]
The Human Advantage in an AI-Driven World: Why Critical Thinking is the Ultimate Retail Logistics Asset
Artificial intelligence (AI) is no longer a theoretical line item in retail supply chain and fulfillment discussions. It’s real, it’s advancing rapidl [...]
How Retailers Can Protect Voice Channel From AI Impersonation Scams
Scam robocalls continue to generate the largest volume of consumer complaints received by the Federal Communications Commission (FCC). Recent data sho [...]
Amazon Reaches Reduced Deliveries Deal With U.S. Postal Service
Amazon.com said Monday it has reached a new agreement with the United States Postal Service (USPS) on package deliveries, reports Yahoo Finance. Sou [...]
Reddit’s Growing Influence in Retail: Bridging the Discovery to Purchase Gap
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at [...]
Retail Media Has Reached its Accountability Moment
After years of rapid growth, new networks launching monthly, and brands eagerly shifting budgets closer to the point of sale, the conversation around [...]
Proximity is Retail’s Next Growth Lever
Retailers have spent the past several years optimizing for efficiency. Lower acquisition costs, clearer attribution, tighter dashboards. Digital chann [...]
Why ‘Keep It’ Returns Should Be Illegal
Returns fraud is accelerating, and “keep it” policies are making it worse. Frankly, they should be illegal. On paper, telling a customer to keep a low [...]