Author: Cyrus Pari
I am a marketing professional
The Multimillion Dollar Mistake: Why the Technology Business Case Isn’t a Strategy
For retail and e-commerce leaders, the story is becoming all too familiar. A polished demo. A convincing return on investment model. Promises that a n [...]
In the Intelligent Shopping Era, Retailers Must Use AI to Deepen Mobile Customer Engagements
The innumerable artificial intelligence shopping agents launched before Black Friday last year came at the most opportune time, as tighter spending bu [...]
How the Uyghur Forced Labor Prevention Act Impacts Retail
U.S. retailers now face a heightened antislavery risk at the border. Picture a routine day at a busy port. An inspector opens a box of imported snacks [...]
Bath & Body Works Launches First Brand Storefront on Amazon
Bath & Body Works launched an authorized storefront on Amazon.com in its latest effort to sell products outside its stores, reports CNBC. The mall [...]
Here’s Who Will Win as Agentic Commerce Disrupts Traditional Online Shopping
For nearly two decades, online shopping followed a familiar pattern: search, browse, compare, click. Retailers fought for attention with search engine [...]
Retail Media’s Biggest Missed Opportunity: The Retail Majority
Retail media’s rise has been fast and decisive. Spending is projected to reach $71.1 billion in 2026, with nearly every major retailer now offering ad [...]
Retail’s AI Isn’t Failing Because it’s Too Slow. It’s Failing Because it’s Not Listening
Artificial intelligence promised to kill gut decisions in retail. Instead, it made guessing more expensive. Retailers have added more AI tools, more d [...]
Avoiding Buyer’s Remorse: Is Retail Media Always the Right Choice for Advertisers?
The retail media sector is expanding rapidly. In Europe, it’s growing at nearly four times the pace of the wider digital advertising market, according [...]
How AI is Redefining E-Commerce Marketing Roles From the Ground Up
For years, the role of a marketer was to tell the brand’s story, build awareness and drive demand. While campaign reporting was part of the job, deepe [...]
What Amazon’s Big-Box Move Means for Retail Media and Brands
While Amazon.com entering the big-box format with its largest-ever store will be framed as a push to compete with Walmart and Costco and win more phys [...]