Author: Cyrus Pari
I am a marketing professional
Toys R Us Ramps Up Store Openings for the Holidays
Toys R Us has massive expansion plans for this holiday season. 100 days before Christmas, the toy retailer announced that it would be experiencing “it [...]
The Holiday Bottleneck You Can Control: Fixing Inefficient Operations
This holiday season, retailers face a different kind of pressure. PwC forecasts gift spending will fall 11 percent year-over-year as consumers grow mo [...]
The Retail Holiday Season is Getting Earlier, Smarter, and More Measurable
This holiday season won’t look like the last one or the one before it. Shoppers are moving earlier, campaigns are running longer, and the pressure to [...]
Optimizing Retail Operations Through a Data-Driven Supply Chain
Today’s business environment is rapidly evolving and so are the complexities of the retail supply chain. With so many moving parts that includes suppl [...]
How Omni Retail Enterprises is Leveraging AI for Retail Success
Jeff Haddox is chief technology officer at Omni Retail Enterprises, parent organization of brands such as Pier 1, Dressbarn, Stein Mart, among others, [...]
Amazon One Medical introduces Pay-per-visit healthcare for kids 2 to 11
Parents and guardians can get expert medical advice and treatments for their kids for conditions including pink eye, skin rashes, head lice, and asthm [...]
Ulta Beauty Launches Online Marketplace
On Tuesday, Ulta Beauty launched its new Amazon.com-style marketplace feature, UB Marketplace. Originally announced in March 2025, the marketplace, wh [...]
Loyalty Isn’t Automated: Why Human Connection Still Defines Retail CX
Retailers have leaned heavily on artificial intelligence and automation to streamline operations and reduce costs. That efficiency is important, but i [...]
Why CX is Retail’s Sharpest Edge
First off, let’s set the scene with a bit of background. For those who are unaware, the de minimis provision, which allowed packages under $800 to be [...]
How Advertising is Evolving in the Era of the Empowered Shopper
Shoppers today are more autonomous, informed and decisive than ever. They’re discovering, comparing and transacting in real time, often outside the bo [...]