Author: Cyrus Pari
I am a marketing professional
Beyond the Honeymoon: Sustaining Growth in Retail Media
Retail media promised prime shoppers, perfect timing, and unstoppable growth. However, as existing retail media networks mature and others join the ma [...]
Top 5 Social and Website Design Trends SMBs Should Adopt in 2025
A new survey found three out of four Gen Z and millennial consumers feel a lack of recent updates on a business’s social media or blog impacts their t [...]
Key Themes to Emerge From NRF 2025
New York Yankees’ superstar Alex Rodriguez was one of over 450 speakers to take the stage at NRF 2025 last week in New York City. From legacy brands s [...]
Target is the Latest Company to Roll Back its DEI Initiatives
Target announced that it’s rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise bette [...]
The Environmentally Conscious Consumer Under Pressure: How Retailers Can Differentiate Through Sustainable Delivery
With many recent natural disasters — hurricanes, forest fires and flooding — serving as a constant reminder of the threat of climate change, the envir [...]
How Process Management Software Helps Retailers Boost Operational Excellence
For retailers aiming to stay ahead, operational excellence is a non-negotiable. From temperature challenges to equipment malfunctions, potential disas [...]
Why SMB Retailers Are Losing Money on US Sales Tax Holidays
By the end of 2024, over 30 sales tax holidays took place across 20 states, offering shoppers temporary tax breaks on items such as school supplies, c [...]
How IoT Technology Mitigates Retail Inventory Risk Across the Supply Chain
The retail industry faces mounting pressure to maintain precise control over inventory as it moves through increasingly complex supply chains. Today’s [...]
How to use SNAP EBT benefits on Amazon
It’s easier than you might think. [...]
The E-Commerce Outlook for 2025: Key Drivers and the Path Forward
As we begin 2025, e-commerce continues to be a significant cornerstone in retail with trends driven by evolving consumer habits and rapid technologica [...]