Author: Cyrus Pari
I am a marketing professional
Why AI Efforts Fall Flat — and How Retailers Can Get it Right
For retail businesses, where net profit margins often hover around 3 percent, every efficiency gain is a lifeline. This makes artificial intelligence, [...]
Collaboration and Evidence-Sharing Solutions Help Combat ORC
According to a 2024 study by the National Retail Federation (NRF), retailers reported a 93 percent increase in average shoplifting incidents in 2023 v [...]
Smart Retailers Have a Tariff Script. Do You?
Retailers today are navigating a complex mix of pressures, from margin compression and shifting supply chain dynamics to evolving consumer expectation [...]
4 Easy Ways to Win Over Gen Z Shoppers Without Saying a Word
Are you losing sales because customers would rather tap than talk? GoDaddy’s new Consumer Pulse survey of 1,500 U.S. shoppers suggests you might be. I [...]
Vuori Accelerates Store, E-Commerce Expansion Plans
Performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia, reports Fashion United. Th [...]
Target to End Price-Matching Policy
Target is ending its guarantee to price-match Amazon.com and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TO [...]
Navigating Back-to-School 2025: Key Strategies for Retail Pricing Success
In today’s volatile economic climate, retailers are under immense pressure to make every pricing decision count — particularly during high-stakes reta [...]
From Reactive to Proactive: How Remote Video Monitoring Security is Reshaping the Retail Workforce Experience
Employee safety and well-being have become essential to operational success. While enhancing the customer experience is still key, retailers are reali [...]
Stopping Fraud Before it Starts: How Payments Platforms Are Using AI to Fight AI
A recent survey from the Association for Financial Professionals revealed payment fraud is up while fraud recovery rates have plummeted. And this may [...]
How Kendra Scott is Enhancing its Digital Shopping Experience
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kamanasish Kundu (KK), senior vice president and head of e-commerce and di [...]