Author: Cyrus Pari
I am a marketing professional
Why Unified Commerce is Powering Retail Growth
The retail landscape is undergoing a rapid transformation driven by evolving customer expectations and technological advancements. According to a rece [...]
How to Use Brand Partnerships to Boost Loyalty Program Engagement
The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after [...]
The Psychology of Security: Don’t Put My Drill in a Diamond Display
Just months ago, the National Retail Federation (NRF) unveiled a study in which retailers reported a 93 percent increase in shoplifting incidents in 2 [...]
Prime Day is Amazon’s biggest deal event of the year. Explore how you can prepare for Prime Day 2025.
Find everything you need to know about Amazon Prime Day 2025, including when it starts and how to find the best deals. [...]
2025 Best Digital Gift Card Programs – Australia
4th Annual Report [...]
Optimove Exec on AI and the Future of Retail Marketing
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the globa [...]
AI and the Future of the Retail Marketer
How the technology is impacting strategy and processes, including the adoption of 'Positionless Marketing' [...]
The Measurement Dilemma: Why Advertisers Must Solve Cross-Platform Fragmentation Now
The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The mete [...]
Peloton Launching Resale for Used Exercise Equipment
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this w [...]
Transparency is the New Loyalty: Why Brands Should Treat Tariffs Like Sales Tax
Consumers are waking up to a new economic reality: things cost more. From hot sake to tinted moisturizer to vehicles, the everyday evidence is piling [...]