For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were
For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were all designed to ensure brands, not intermediaries, understand their customers best. That foundation is now at risk of slipping away as artificial intelligence-powered platforms increasingly take over the shopping experience. As consumers increasingly discover and purchase […]
