Author: Cyrus Pari
I am a marketing professional
Amazon Prime Day 2025 Sales Top Records
Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previou [...]
AI is Leveling the Playing Field For Beauty. Are You in the Game?
In the beauty industry, data has long been a source of power. From spotting emerging trends to shaping product development and marketing strategies, a [...]
Maximizing Checkout: Unlocking New Revenue Streams Through First-Party Data
Retailers are navigating a complex economic environment marked by inflationary pressures, tighter consumer spending and increasing scrutiny on marketi [...]
Driven by AI: The Evolving Roles of Frontline Retail Workers
Artificial intelligence (AI) is undeniably transforming the retail industry, streamlining operations and redefining the future of work. However, much [...]
Retail’s Next Move: Inside the Payment Strategies Driving U.S. Small Business Success
Small American retailers are under mounting pressure to match the service levels provided by larger brands, especially when it comes to payments. Cons [...]
The Economics of Commerce Excellence: Rewriting Retail’s Playbook With Unified Commerce
Retail’s economic playbook has been rewritten. In today’s high-stakes retail game, the rules aren’t just changing — they’re being upended entirely. Di [...]
American Eagle Becomes First Fashion Retailer to Join Snap Map
In a first-of-its-kind move for a specialty fashion retailer, American Eagle (AE) has teamed up with Snap Inc. to launch over 800 U.S. store locations [...]
The Understated Communication Tool Making a Big Retail Impact
When a customer asks for help finding a product, how long does your team take to respond? If you’re like most retailers struggling with staffing short [...]
Don’t Refund the Relationship: Why Smarter Exchanges are Retail’s Next Loyalty Lever
Picture this all-too-common scenario: A shopper is packing for a long-awaited summer trip when she realizes that the black bathing suit she had recent [...]
How Retailers’ Marketing Strategies and Messaging Must Adapt to Tariff Uncertainty
Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge. Since early 2025, new tariffs imp [...]